Fin Understanding

Understanding the Concepts Professor Ingrain P. Nelson Fin 100 Introduction to Finance December 1, 2012 1. Imagine you are a small business owner. Determine the financial ratios that are important to the business. Compare your ratios with those that are important to a manager of a larger corporation. As a business owner, financial understanding is something that has to be studied before you decide that you are going to open or even start a new business. Small businesses in general run the finance operations of their business in a different way than the larger corporations.Most of the small businesses must rely on the personal investors or personal resources to access money needed to be a successful business. It does not matter if it is a small business or a corporation; being a successful business depends on having the capability to make more than what is being paid out. Now that we have a little understanding of what it will take to start the business; we must have knowledge of the different types of ratios that will help us with this. The main three ratios that are used in the business world are the current ratio, total debt ratio, and profit margin.The current Asia is a measure of the company ability to pay off its short-term debt as it comes due (Melcher & Norton). This ratio is computed by dividing the current assets by the current liabilities. Total debt ratio is Just what you think it is; the total amount of debt the company has. The total debt ratios are total debt or total liabilities of the business and divide it by the total assets. Profit margin is simply how much profits (money) is made during the operation or while the business was open if you had to close it down.Net income is divided by sales in order to show the profit. All of the three ratios are used to no matter how big or small your company seems to be. 2. Explain the advantages and disadvantages of debt financing and why an organization would choose to issue stocks rather than bonds to gen erate funds. If you run into the problem of the current ratio showing that you have the inability to cover the costs of the business then, debt financing may be the best solution for this problem. As we know with all financial options, there are some advantages and disadvantages of any company or business.The first advantage for debt financing is that it allows the menders or the owners of the company to maintain control and ownership of the company. A second advantage would be that the interest paid on the loan may be tax deductible depending on the type of loan. The best part is the lenders you borrow money from do not share in your profits. The main disadvantage is the risk of credit ratings getting ruined or filing for bankruptcy (Palaver, n. D. ) As an organization; they can choose to either issue stocks or bonds to help generate funds for the company. Most of the time they prefer to issue stocks over bonds.Stocks are a form of winnowers; they represent participation in a compa ny's growth (Investigated). A between investors and institutions that, in return for financing, will pay a premium for borrowing, known as a coupon (Investigated). When it comes to the obligation of repay the principle on the stocks you have none; now for the bond you must pay it on the date of maturity. The inertest of the bond has dividends, but the company only pays the dividends when the company makes a profit. The stocks have a fixed interest rate that has to be paid at a specific time. 3. Discuss how financial returns are related to risk.We know that how the returns work is the greater the risk the greater the returns. The more you invest the more you will get back in returns. The relationship between financial risk and return is the gain or the lost from investments or securities. Just because you have chosen to take a higher risk does not mean that your return will be as high as the risk you took. There are five factors of model investment risk shows risks in terms of credit risk, term risk, market risk, size risk, and price risk. The return on an investment can be measured by a real rate which is what is earned after inflation has been figured into the value.The market, size, and price factors are the link between risk and return (Risk and return are related – Wealth Foundations, n. D. ). Now the beta stock is one factor that will help to determine the risk. 4. Describe the concept of beta and how it is used. A stocks beta is the measure of an asset's systematic risk and the relative risk (Melcher and Norton). Beta also measures the volatility or variability of an asset's returns relative to the market portfolio (Melcher and Norton). The assets of the company are more volatile than the market. If the company has a greater systematic sis than the market then the betas are greater than 1. . Even though the total risk and the sum of systematic risks are all measured by beta, they are equal and they are all measured in different units. Total risk i s measured in percentages and beta is unit less. The rules of how the beta works can be very easy to understand. The beta value will always be greater than 1 if a stocks price moves more than the stock market. If the value of the beta is less than 1, the stock market is moving more than the stocks price. Increased volatility of stock price equals higher risk for the investors ND a higher expected return, therefore betas over 1 are riskier.Betas under 1 are the exact opposite. These stocks have fewer risks, less volatility, and smaller overall returns. (Stock Beta and Volatility, n. D. ) 5. Contrast systematic and unsystematic risk. As mentioned in the above paragraphs, ownership of stock does not come without risks. The types of risks are categorized as systematic and unsystematic risks. The risks are very similar to each other; in that they are both affected by news and represent changes in a stocks return. The combination of these two risk types is noninsured the total risk. At th is point is where the similarities between the two risks end.Systematic risks, also known as non-diversified risks, are common risks that affect all stock. This risk is the portion of an asset that can be linked to market factors that influence all firms (Marina, 2010). The market for the systematic risk is the news, such as hurricanes, war, or an increase in interest rates, that links with the investments of the company. When things like this happen the investors do not have control; and now this presents a higher risk for the stockholders. Now that the hysteretic risks cannot be mitigated through diversification, they require a risk reward for buying a risky stock.The risky premium is determined solely by the systematic risks of a security. In addition to the risk premium, stockholders expect high returns because of the high risks posed by systematic risks. (Weakened, Kismet, ; Skies, 2011) Unsystematic risks or diversified risks are independent risks that only affect a single com pany or industry. The risk indicates a portion of an asset that is related to random causes that are linked to firm-specific events (Marina, 2010). The types of unsystematic events are to be made by the company or the industry specific news.When a merger happens between two companies this is what falls into the unsystematic risk category. Also other industry factors and events such as labor unions, strikes, lawsuits, and marketing strategies are a unsystematic risk. The changes that happen resulting from the independent risks are unrelated across investments. If the company has one unsystematic event that may happen, this will not have an effect on the entire outcome of the portfolio. Since the risk was so low this meaner that the stock will not be able to receive a risk premium. They can, however, diversify their portfolio to eliminate unsystematic risks.The elimination of the risks lowers the return an investor can expect (Weakened, Kismet, ; Skies, 2011). 6. Imagine your manufact uring corporation has Just won a patent lawsuit. After attorney and other fees, your corporation will have about $1 million. Explain how you plan to invest the money in order to diversify the risk and receive a good return. Support your decisions with concepts learned in this course. If my manufacturing corporation has Just won a patent lawsuit, I would have to take advantage the financial concepts that I have learned in this class such as financial management, stock and bonds, and the financial risk.I would use these concepts in order to diversify the risk and receive a good return. I am not for sure as to how much was awarded before the attorney and other fees but, only about $1 million will remain. This money will be invested into different portfolios that would help to diversify the risks that I will be taken not that I have money to do that with. Taking about half of the money to invest in multiple companies that have the potential to row and I can see where it would grow. I wo uld buy shares; this will give me the long term investments.

The Bush Doctrine

President George W. Bush made known to the people all over the world the existence of his new National Security Strategy on September 2002. While the new scheme preserved a few components from past strategies, in many aspects it is a daring digression from previous U. S. policy. It clearly asserts that the United States is in an extremely distinctive spot of political and military ascendancy and that it possesses an ethical responsibility to utilize this power to institute an autonomous and noninterventionist world order.This new strategy maintains that the United States must set up and sustain a global military supremacy to achieve the kind of democratic and peaceful world it has visualized. According to this plan, its execution necessitates blocking, if necessary by force, any and all those who will challenge this notion of U. S. military dominance. As it is, terrorists and some states that are known to seek or actually possess weapons of mass destruction pose a colossal challenge to world stability.Fearing that the Cold War principles of deterrence and containment may be outdated or would no longer work, and that â€Å"if we wait for threats to fully materialize, we will have waited too long,† Bush declared in the National Security Strategy a novel â€Å"preemption doctrine† to combat such threats (Speed & May, 2005, pp. 38-49). The Bush Doctrine This doctrine is a set of foreign policy courses of action initially disclosed by President Bush during his commencement speech addressed to the graduating class of West Point on June 1, 2002.When taken as a whole, these principles shaped a comprehensive and novel stage in US policy that stressed military pre-emption, military superiority (what has been known as strength beyond challenge) unilateral action and a dedication towards extending democracy, liberty and security to all regions. Such set of principles was made official in a document called The National Security Strategy of the United States of America, published on September 20, 2002.This doctrine provided the framework for the invasion of Iraq in 2003. The term Bush Doctrine at first referred to the policy formulation stated immediately after the September 11, 2001 World Trade Center assault that the United States would see no difference between terrorists who commit outrageous acts against property and humanity and those people who believe and protect these terrorists. During the invasion of Afghanistan in October 2001, this policy was stridently applied.Even though the Taliban-controlled government of Afghanistan volunteered to extradite al-Qaida leader Osama bin Laden if concrete proofs were given that he was really responsible for the September 11 attacks and also offered to entrust bin Laden to Pakistan where he would be tried under Islamic law, their refusal to extradite him to the U. S. with no preconditions was considered justification for invasion. This principle then connotes that any country that would not ta ke a pro-active position against terrorism would automatically be seen as a country supporting it.In a televised speech to a session in Congress, President Bush recapitulated the doctrine with these very popular words – â€Å"Every nation, in every region, now has a decision to make. Either you are with us, or you are with the terrorists. † Roots of the Doctrine History of the doctrine can be traced back to the Department of Defense when a draft version of the internal Defense Planning Guide principles prepared by Paul Wolfowitz came out, at that time then he was the Under Secretary of Defense for Policy in 1992.As the guidelines were leaked to the press and consequently triggered bitter controversy, President Bush commanded it to be re-drafted which now became to be known as the Bush Doctrine. Debate over the Bush Doctrine In spite of the United States’ position as a world power, the ominous September 11 assault on the American people on American soil and Bushà ¢â‚¬â„¢s declaration of a GWOT depicted more than ever the necessity of taking a new perspective of its global security environment (Zelikow, 2003, p. 19).The Bush Doctrine progressed from a realist selective engagement scheme toward a plan of US supremacy with the motivation and enthusiasm to utilize pre-emptive military might in confronting threats essential to American national security (Dueck, 2004, pp. 523-532). Both liberal and conservative standpoints clashed. The Bush Doctrine instigated an ocean of censure, praises and its own set of disputes, deliberating on its legitimacy and strength as the appropriate strategy for America in the twenty first century.President Bush’s administration chose to take a position toward a NSS of Primacy, utilize preemptive military action to take care of national vital interests, and use a â€Å"coalition of the willing† when UN support was less than expected (Bush, 2002). So much disagreements and deliberations surface at home an d abroad after the release of the September 2002 NSS. The idea of United States dominance push people to be on two extreme sides – advocates strongly believe that the US is a principled and a respectable â€Å"knight in shining armor† and a genuine defender against anarchy and wickedness.Those who intensely oppose refer her as â€Å"the all powerful root of evil† (Foreign Policy, 2002). Very specifically, Bush Doctrine detractors see the use of â€Å"primacy† as an unwarranted speechifying and an unlawful rationalization to employ pre-emptive military strikes when the US conveniently opts for it (Ney, 2004, p. 10). It simply means that the doctrine’s antagonists view it as egotistical, over-belligerent and menacingly intimidating (Kagan, 2004, 65-72). â€Å"By the time the war actually began in March 2003, the Iraq crisis was no longer just the result of transatlantic differences, but a significant cause of them† (Gordon & Shapiro, 2004).â⠂¬Å"Critics point out that the practice of preemption is not new, however turning it into doctrine weakens international norms and encourages other countries to engage in risky actions. Similarly, they argue, American primacy is a fact, but there is no need for rhetoric that rubs other peoples’ faces in it† (Ney, 2004, p. 9). Criticisms Those who have been very cynical of the Bush Doctrine articulate that it is not a principle of pre-emptive war but preventive war. A pre-emptive war is one against an enemy preparing to strike right away. A preventive war is one against an enemy that will pose a danger in the future.Likewise, they consider it a huge problem if American preventive wars might motivate other countries to validate attacks on their enemies as â€Å"preemptive wars. † Apparently, the National Security Strategy warns other nations not to â€Å"use pre-emption as a pretext for aggression† and explains that the â€Å"reasons for [American] actions will be clear, the force measured, and the cause just. † However, critics argue that with this policy, it will be difficult for America to be successful in stopping other countries from using pre-emption to wage war.Another argument from detractors further insist that the doctrine implies that America will do what it chooses without respect and consideration for international organization agreements. This principle, according to them, emasculates the authority of the initiatives of these international groups to confront many global predicaments like slavery, drug-running and terrorism, concerns that are also important to the United States. In like manner, these opponents of the doctrine are fearsome that a willingness to use preemptive military force may turn this â€Å"last resort† scheme into a â€Å"first resort† instrument.By going it alone in the world, American power loses its authority and authenticity and the United States is seen as a tough tormentor and persecutor. Finally, say it isn’t realistic. These critics stressed the fact that it took democracy hundreds of years to set in, develop and become established in Western countries. Societies like Iraq, which have no democratic tradition, cannot be expected to right away form liberal institutions. It is also thought that the costs of nation-building will be outrageously overwhelming.And on the personal level, these opponents of the doctrine think that it is definitely shameful for the US to impose her way of life, most especially the capitalistic system, on other cultures. When is a First Strike Acceptable? For the sake of argument, one accepts to be true that some right of pre-emptive self-defense exist under international law, the next query is how far it can go. Experts on the subject claimed that even if there was a right of striking first, it could only exist when the country affected had no time to take the issue to the United Nations.Based on Article 51, it has been a rgued that â€Å"you have the right of self-defense until such time as the Security Council takes action. And therefore it’s implied that if you have the time to deliberate and to go to the Council before you take pre-emptive action, then you have to go to the Council. † In short, the Bush doctrine was and is obviously illegal. If one considers it closely, there was never an indication or suggestion that Iraq is going to launch an assault at the United States or that any of the countries that potentially fall within the scope of military action validated by the Bush doctrine are immediate threats.Clearly, the policy was aimed at â€Å"effectively closing down dangerous regimes before they become imminent threats† an act which represented a usurpation of the Security Council’s role in global affairs. In the specific case of the United States and Iraq, however, experts did not consider Iraqi actions to pose a grave threat to the United States to justify a p re-emptive attack. As an indication of what might indicate a sufficient threat, there should be evidence that the Iraqi leadership is in possession of some sort of weapon, plus a means to get it to the United States, plus actually intending imminently to do that but otherwise not.The Dangers of Unilateralism It has been asserted that it was intrinsically undesirable for the United States or any other country to take pre-emptive action unilaterally. The difficulty posited by anticipatory self-defense as that of finding a reasonable middle ground between the reductio ad absurdum of two extremes have been depicted, â€Å"If you insisted that a small country wait for a neighbor to attack it with nuclear weapons before responding†¦ everybody would just say the law is an ass.On the other hand, if you have a law which says that any country that feels threatened is free to attack any country from which it feels the threat is emanating, then you don’t have a law at all. † In the case of the United States and Iraq, it has been sketched out what a reasonable interpretation of the law would demand — that the US show other states (starting with the Security Council and NATO) evidence to suggest that Iraq is supporting the use of force by terrorist organizations against a member (or several members) of the United Nations.Without such evidence, â€Å"you probably shouldn’t do it, because everybody is going to assume that you’re acting for other motives. † That would destabilize the international system, because other countries would see the Bush doctrine as a potential threat to themselves. Extending this point to a general principle, analysts say that when there is a rule in international law that had to be interpreted reasonably, as with the right of self-defense, the process by which it was interpreted became more important than the substance of the rule itself.It could not simply be interpreted by a single country, with no a ttempt to persuade other countries of the necessity of its actions. If the process [of interpreting the rule] is an entirely unilateral one, in which the strong do as they will, and the weak have to accept it, then the world is back to the Peloponnesian wars, and certainly most countries would resist that. International Law and the Bush DoctrineAt home and abroad, the doctrine triggered so much alarm because it evidently ignores even the minor respect to international law and collaboration that exemplified Post-Second World War foreign policy until the Clinton administration. From now on, the U. S. might make use of the cover provided by UN resolutions and international coalitions for the sake of expediency, but Bush and his team were openly declaring that the world’s only superpower would do as it wanted without being bound in any serious way by the international community.Between September 11 and the public declaration of the Bush Doctrine, there were many manifestations of the administration’s sweeping condescension for international law. The bombing of civilian areas and the use of cluster bombs in Afghanistan were all in direct violation of the 1949 Geneva Conventions for the Protection of War Victims. Likewise, a blatant infringement of other Geneva Convention provisions is the imprisonment at Guantanamo Bay Naval Base, Cuba, of aliens detained in the war on terrorism.More than six hundred detainees from more than forty nations are at present being held at Guantanamo. These foreigners are declared by the Bush administration to be â€Å"unlawful combatants† and not â€Å"prisoners of war† whose rights are suppose to be protected under the Geneva Conventions but as it is, these detainees have been prohibited from seeing family members or having access to lawyers. The list of incidents where the Bush administration has written off or repudiated support to various agreements with other powers is huge and far-reaching.One good way to recapitulate the approach the Bush administration is taking and its current line of thinking is to say that the U. S. is now organized, equipped and geared up to hold everyone in the world answerable under international law–except itself. Nowhere has this stance been more prominent than in the administration’s policy towards the International Criminal Court (ICC). The ICC has been a major subject of international discussion and negotiation for years and was scheduled to come into existence on July 1, 2002.It will be made up of judges and a prosecutor chosen by the 66 nations that have ratified the 1998 Rome Statute of the ICC and will claim to have jurisdiction over the most heinous abuses resulting from international conflicts (Keach, 2003). Right or Wrong Strategy? Evidently, the Bush Doctrine is an exceedingly audacious plan. However, it is hideously inconsistent and faulty. Some of the flaws are: †¢ International support almost zero. These guidelines will b e confronted with a high degree of opposition from the global community which implies that it will also be the end of open cooperation to stop terrorists and all forms of terrorism.It cannot be denied that global unity and collaboration is a great necessity in order to effectively hunt terrorist leaders and bring them to justice. With the kind of opposition the US is getting and the type of psychological and emotional level the global community is in, that ability to obtain cooperation is in danger. †¢ There is too much to loose economically. Or a poetical way of saying it is – the war may have been won but along the way, peace is lost. Obviously, economics was behind the the West’s great triumph during the Cold War.The US’s consecutive principles of containment permitted wealth and success in the face of peril. It is common knowledge that the US’s high technology and affluence facilitated her to obtain increasing levels of superiority over the USSR. With the Bush Doctrine, the threat of ‘hot’ wars with small nations of insignificant power over a long period of time has and will persist to gravely damage the United States and global economies. Economic catastrophe can and will create problems in states the US formerly had no reason to be afraid of.†¢ US military cannot fight and win clean victories against these opponents. As the Russians found out in Grozny, urban warfare is not even remotely similar to the clean open air victory we fought in the first gulf war. Further, the other foes we may fight are much more difficult, particularly N. Korea. The collateral damage in that situation would likely be massive. Conclusion The Bush administration's language of preemptive strikes, regime change, and anticipatory self-defense, simply present euphemisms for raw military aggression and belligerence.Critics claimed the new â€Å"strike first, ask questions later policy,† and hostile unilateralism are hazardous legitimating of preemptive strikes. Israel, Pakistan, Russia, China, and smaller powers had already made use of the so-called Bush doctrine and â€Å"war against terrorism† to legitimize assaults on domestic and external enemies and there were big possibilities that it could escalate into bigger conflicts that will definitely make the world an extremely volatile and vicious place to live in.â€Å"A global strategy based on the new Bush doctrine of preemption means the end of the system of international institutions, laws and norms that we have worked to build for more than half a century. What is at stake is nothing less than a fundamental shift in America's place in the world. Rather than continuing to serve as first among equals in the postwar international system, the United States would act as a law unto itself, creating new rules of international engagement without the consent of other nations. In my judgment, this new stance would ill serve the long-term interests of the United States† (Galston, 2002).In the book Rogue Nation: American Unilateralism and the Future of Good Intentions, Clyde Prestowitz (2003) asserts that Bush’s doctrine of preemptive strikes and military supremacy emasculates three primary towers of strength as far as international order and stability are concerned – 1) the 1648 Treaty of Westphalia which recognized and established a principle of respect for national SV and noninterference in the affairs of other countries; 2) the UN Charter that disallows the threat or use of military force except in self-defense or under the authority of a UN Security Council mandates; and the 3) Nuremberg Trails which considered preemptive strikes a war crime. In addition, this doctrine of preemptive strikes could give free rein to a sequence of terrible wars that could thrust this planet into a dreadful and nightmarish militarism and totalitarianism vividly depicted in George Orwell’s 1984. The Bush principle is an extremely barbaric policy, bringing the international community to a social Darwinist battleground where years and years of international law and military discretion were set aside in possibly the most perilous foreign policy doctrine that had ever surfaced in American history.It foretells a militarist future and a period of eternal war in which a new militarism could create a succession of interminable bloodshed and reprisals, such as the case in the Palestine-Israel conflict (Vidal & Gore, 2002 / 2003). References/Readings Bush, G. W. The National Security Strategy of the United States of America Washington, D. C. : The White House, 17 September 2002 Zelikow, P. 2003. â€Å"The Transformation of National Security. † The National Interest. Vol. 71 p. 19. Dueck, C. 2004. â€Å"Ideas and Alternative in American Grand Strategy, 2000-2004,† Review of International Studies. vol. 30, pp. 511, 523-532. . Ney, J. S. 2004. â€Å"US Primacy Is Fact-So, Now, Work on Soft Power of Persuasion. † Christian Science Monitor. p. 10. Speed, R. & May, M. 2005. Bulletin of Atomic Scientists. Vol. 61, no. 2, pp. 38-49 Kagan, R. 2004.â€Å"America’s Crisis of Legitimacy. † Foreign Affairs, vol. 83, II, pp. 65-72. Gordon, P. & Shapiro, J. 2004. Allies at War America Europe and the Crisis Over Iraq. New York: McGraw-Hill Smith, J. W. 2003. World wars: Battles over who decides the rules of unequal trade, economic democracy: The political struggle for the 21st Century. 3rd Edition Whittaker, D. 2003. The terrorism reader. London; New York: Routledge Bush, G. W. 2002. â€Å"Graduation Speech at West Point†, the White House, 1 June, http://www. whitehouse. gov/news/releases/2002/06/20020601-3. html Keach, B. 2003. â€Å"International Law: Illusion and Reality. † International Socialist Review, vol. 27

Becton Dickerson

In your judgment, did Becton Dickinson have an obligation to provide the safety syringe in all its sizes in 1991? Explain your position, using the materials from this chapter and the principles of utilitarianism, rights, justice, and caring Becton Dickerson is one of the largest manufacturers of medical supplies,dominates the market in disposable syringes and needles. In 1986, BectonDickinson had acquired exclusive rights to a patent for a new syringe invented byCharles B. Mothball that had a moveable protective sleeve around it. The plastictube around the syringe could slide  down to rarely cover the needle. 992, a nurse, Maryann Rockwood, used a Becton Dickinson 5 cc syringeand needle to drew blood from a patient know to be infected with AIDS. Ms. Rockwood Worked in a clinic that served AIDS patients, and she drew blood from their patients several times a day. After drawing the blood on this particular day,she transferred the AIDS contaminated blood to a retile test tube called a restrainertube by sticking the needle through the rubber stopper of the lest tube, which shewas bolding with her other hand. She accidentally pricked her finger with thecontaminated needle. She is now HIV positive.For removing this problem, on December 23. 1996, the U. S patent officeissued patent number 4,631,05y to Charles B Mitchell for a syringe with a tubesurrounding the body of the syringe that  could be pulled down to cover and  protectthe needle on the syringe. As Mitchell noted in  his patent application, those devicesall suffered from serious drawbacks. One of them would not lock the protectivecover over the exposed needle, one was extremely complex, another much longerthan a standard syringe and  difficult to use, and a fourth was designed primarily foruse on animals.So, it can be said that Becton Dickinson has not an obligation to provide thesafety syringe in all its sizes. The company decided to market only a 3 cc versionof the protective sleeve. For 5 years, B ecton Dickinson manufactured only 3 ccsafety syringes. Utilitarianism, rights, Justice and caring: The principle of Latinityrequires that wherever we have a choice between a  native actions or social policies,we must choose the one that has the best overall consequence for everyoneconcerned. Denton Dickinson had at least four other patents for needle-shieldingdevices.There included ICC, 3 cc, 5cc, and to cc syringe. However, the companydecided to market only a 3 cc version of the protective sleeve. The a cc syringes account for about help of all syringe used, although the larger size 5 cc and 10 ccstringer-are preferred by nurse when  drawing blood. Should manufacturers be held liable for failing to market all the products for which they hold exclusive patents when someone’s injury would have been avoided if they had marketed those products? Explain your answer. Yes, they should be. It is their legal and moral obligation to do so.

LIEN A LAND INC Essay Example | Topics and Well Written Essays - 1000 words

LIEN A LAND INC - Essay Example tenure, he has done a remarkable job that has seen the company acquire a large client base and grow from a medium to a big company now, growing its asset base to eight times since its inception. Though Hoang joined this company with only a diploma in sales and marketing, he has afforded to study a higher diploma and a degree in this field. This has significantly improved his sales knowledge. However, for the last six months, Hoang does not seem to be enthusiastic about his duties and his performance is noted to be deteriorating. Hoang has of late been discovered to have a lot of complains about the nature of his work, an issue that seems to affect the other junior staff in the marketing department. Consequently, the department is noted to have declined in its performance, notably for the past six months, having little growth in customer base achieved during the period. His manager, Mr. Nguyen, is deeply concerned about Hoang performance. He has confronted him severally over this issue. After this confrontation by the manager, Mr. Nguyen, Hoang feels offended and threatens to quit his job. He goes on to write a letter of resignation, citing the manager’s confrontation, as well as lack of promotion as the reasons. The manager is in turn aggrieved by Huang’s claims because he had increased his salary to match that of the marketing manager. The manager decided to let Hoang quit his job, but on a second thought consider his important role in the organization. This conflict reaches a stalemate and calls for the indulgence of the company owners to resolve the dispute. In an attempt to know why this is happening, the management set to give Hoang an audience, so he can raise his grievances. When he presented his case, the management understood that Hoang was demotivated, since he expected the management to promote him to the rank of sales and marketing manager of the new branch they had established in a different city. Contrary to his expectation, the management had

Pollutants, their impacts, and mitigation of harmful effects Essay

Pollutants, their impacts, and mitigation of harmful effects - Essay Example Despite all these impacts that acid rains poses to health and the environment, all is not lost because programs and laws have been put in place to mitigate these impacts. Acid rain has two main causes. These include the natural causes and the human causes (Jakubiak, 2012). Volcanic eruptions are the leading natural cause of acid rain. Erupting volcanoes contain different chemicals in the gaseous form of sulfur dioxide that get mixed up with oxygen and water in the atmosphere and dispersed to other large areas by wind pattern. These may then fall down as acid rain. Other natural causes of acid rain include the rotting of vegetation that also leads to the production of sulfur dioxide. Sea sprays can sometimes cause sulfur dioxide to be released into the atmosphere. Lightening and bacterial decomposition are also natural causes of acid rain because they lead to the generation of nitrogen dioxide, which when mixes with water and oxygen, falls back as acidic rain. Apart from the natural cause of acid rain, human activities have contributed a great deal to these rains. Some of these activities include burning of fossil fuels and running of factories and automobiles, which lead to emission of sulfur dioxide and nitrogen oxides. The emitted gases then react with oxygen, water, and various chemicals to form acidic compounds such as sulfuric acid, nitric acid and ammonium nitrate. Wind will blow these acidic compounds over large areas and they will fall back to the ground as acid or any other form of precipitation such as fog, sleet, mist or snow. Acid rain as Jakubiak, (2012) explains, comes in two main forms that are wet deposition and dry deposition. The wet deposition occurs when wind blows acidic chemicals in the air to areas where the weather is wet causing the acid to fall in the form of rain, fog, sleet, mist or snow. It affects large numbers of plants, animals and aquatic life when it flows through the ground. The acid water flows to rivers

Reading Responses and Replies Essay Example | Topics and Well Written Essays - 750 words

Reading Responses and Replies - Essay Example Workforce writing is oriented to complete a job-related task; while college writing enables students to explore their thoughts. No wonder, analysis reports at the workplace are very short since managers do not have time to read long paragraphs. However, academic reports may be lengthy depending on the lecturer instructions on word limit. Writing skills are significant in college, because what one learns in college is eventually used in the professional context to present information. In the professional context, writing is an important way of expressing ideas and information in the form of memo, research reports, presentations, and emails. In response to writing, Gareth highlights important tips that apply to both college and workforce writing. To Purdue University, grammar and vocabulary should be perfect to show intelligence. With this in mind, one is entitled to show the professionalism of the English language in writing, thus enabling one to understand the differences in workforc e writing and college writing. Writing is an important component of effective business practice because, it enables the business person to convey his ideas in various forms such as advertising and marketing to attract his target audience. ... Jae is deep in content since he has outlined how college writing tends to be structured as per professor requirement, whereas professional writing is flexible. I agree with this writer because; college students are instructed to write in various guidelines such as word length, writing styles such as MLA and APA among others. However, professional writers follow guidelines of accomplishing a job-related task that a time may be required to be in short paragraphs for easy reading. Response 2 I have chosen to apply for an administration manager post in the Walt Disney Company, the World’s leader in family entertainment. This company is well-known for the production of motion pictures, television network, and film studios amongst others. To be most appealing to this employer, I intend to present my presentation neatly and professionally. In doing this, I will emphasize on researching about the company and the job applied. I will express my interest for working in Walt Disney Compan y based on my pre-research, and put across how am impressed by the company’s success and growth. I will effectively present knowledge of the post am applying. In doing this, I will demonstrate my passion to work for Walt Disney Company. I will show my trust for this company to be the best place to exploit my skills and experiences for the gain of the company. There are various ways that I will demonstrate the skills I have that the employer is seeking. First, I will list all the requirements of an administrative manager am proficient in such as scheduling, organizing, planning, and supervising. In this case, I will customize the responsibilities as per the job post requirement to win

Nursing and Human Resource Sector of the Health Care Industry Assignment

Nursing and Human Resource Sector of the Health Care Industry - Assignment Example The present research has identified that there is a rising cost of providing healthcare to over 230,000 individuals, a task that is making hard for the health care system to retain and attract employers who are discouraged by the premium costs. The employers are facing the effect of having to reduce or absolutely not offering any health care benefits to the employees. The Mercy Health plans are also finding it very difficult to get a local health plan for the employers. There is also the issue of competitors who offer national health plans and worse, they have a large share of the market. As such, the mercy health plan has to strategize themselves so as to face the existing competition in the market. Among the solutions considered by the Mercy Health Plans in the face of the problem of attracting employers into their health plans, they have decided to attract employers through offering them more attractive health plans that apply to the long-term relationship they have with their emp loyee. They encourage the senior management teams of the employers to take up their health plans in order to solve this problem. This is in opposition to the selection of short-term health care plans by the senior management. This is because the short-term health plans tend to be a source of cost shifting solution to the employer and mostly offered by consumer-directed programs for health benefits. Further, the mercy health plan realizes that they have to design a health program that would cover the overall health of the entire population. This includes the consumers that do not have a high risk of healthcare complications and their probabilities of getting sick is also low. As such, it is possible that the Mercy Health plan can reduce the cost of health and attract more employers.

How a global corporation strategically manages its marketing Essay

How a global corporation strategically manages its marketing operations across global markets and cultures - Essay Example ghnessy in his â€Å"Competitive marketing: a strategic approach† wrote that â€Å"Marketing covers those activities that relate the organization to those parts of the outside world that use, buy, sell or influence the outputs it produces and the benefits and services it offers† (OShaughnessy, 1995). Marketing, in case of a global organization is influenced by several macro as well as micro environmental factors. Furthermore when a company decides to enter into a new market, it has to prepare a proper marketing plan. In this process all the external and internal factors that are likely to influence the company’s performance, are needed to be taken into consideration. This report includes a well structured marketing plan that can be used by a global organization for launching one of its products in a particular market. The chosen company is Toyota and the chosen product is the Prius car of the company. India is chosen as the target country where the product will b e launched. The Japan based Toyota is one of the largest automobile companies in the world. It’s headquarter is located in Tokyo. According to the information provided by the company in its main website, it was established in the year 1937. Currently the company employs almost 320,808 people throughout the world. The company is mainly known for automobile production and sales. Apart from car manufacturing, the company has its presence in the industries like financial service, housing, Marine, biotechnology etc. (Toyota-b, n.d.). Toyota’s total capital is found to be 397.05 billion yen. According to the company’s financial results, its total sales in the last financial year, was 20,529.5 million yen. In the financial year 2008-09 the company sold almost 1,945,000 cars in the home country and almost 5,622,000 cars in all the foreign markets (Toyota-a, n.d.). Major brands of the company include corolla, camry, land cruiser, prius, high lander, tundra etc. (Toyota, n.d.).Among these brands Prius is one

Media Relations Essay Example | Topics and Well Written Essays - 2500 words

Media Relations - Essay Example Now that knowledge of how the Internet is used in the business of public relations is considered an entry-level skill, what will future PR professionals need to develop their careers Charles Fremes, president and CEO of Edelman Public Relations (Canada), offered the following in an article for Strategy Magazine. An advertising pal of mine was complaining over lunch recently about how the list in the paper of key advisers to ONEX, Canadian Airlines, and Air Canada included lots of public relations people, lots of lawyers and lobbyists, "but not one ad guy. " He went on to lament that as little as 5 years ago, the CEO would have lunch with the president of his advertising agency at least once a month, just to gain another perspective on his competition and his business. "Today, " he said, "he's having lunch with the PR guy or gal. " The role of the public relations practitioner in the United Kingdom business has changed dramatically over the past 5 years. This change has been driven by most of the same external drivers that have affected every aspect of our lives. The ones that have had the most impact on the public relations discipline are: the pace and application of new technology, including the "virtual" workplace, the increased speed of information transference, teleconferencing, satellite media tours, and the arrival of new media, including the Internet, specialty channels, and e-commerce; the globalization of business and its impact on competitiveness; the restructuring of corporations and governments and its impact on employees, services, and consumers; and the rediscovery of the importance of customer service. Report into the current state of the U.K. job market for graduates In the early 1990s getting a job any time is difficult. When time was bad and companies were downsizing, or even worse, going out of business, finding a job in PR was a Promethean task. Well, 8 years later the task is not quite Promethean; let's just call it formidable. Much has changed in public relations in this short time span. Corporations that spent huge sums on advertising have redirected their spending and turned to public relations as a potent promotion and marketing medium. Many advertising agency groups have purchased public relations counsel firms, and the largest firms have gone global in a big way. In 1993, I wrote that Edelman Public Relations Worldwide, then the sixth-largest PR firm in the world, employed 500 people. In 2001, Edelman is still the sixth-largest firm worldwide and employs more than 1,000 in the United States alone and 2,000 worldwide. Another major development is the relationship of high tech and PR. Most of the top firms have substantial high-tech divisions, and today, there are many firms whose practice is exclusively in this area. An article in the booklet of the Council of Public Relations Firms, A Student's Guide to Public Relations Education, notes that the new century marks the golden age of public relations. Professionals are employed at an estimated 6,000 PR counseling firms, thousands

The Step Pyramid of King Zjoser Essay Example | Topics and Well Written Essays - 2500 words

The Step Pyramid of King Zjoser - Essay Example From this essay "The Step Pyramid of King Zjoser" it is clear, that Egypt is bordered by the Red Sea and Israel on the east side. (1) The country is divided into two extreme arid regions, The North-West flowing Nile River. The Nile starts 110 miles (162 km.) south of the Mediterranean and fans out to a sea front of 155 miles between the cities of Alexandria and Port Said. The ancient Egypt was divided into two major parts, first was â€Å"black land,† and another was â€Å"red land.†The black land was situated on the bank of the river Nile and it was very fertile land. The land was used for growing crops. This was the only land in Egypt which was formed due to a layer of rich, black silt, deposited there every year after the flood of the Nile. The Red Land was a barren desert that protected Egypt from its neighboring countries and invading armies. This region provided precious metals and semi-precious stones to Egyptians. The major responsible factor for flourishing the ancient Egyptian civilization is the river Nile. It is the gift given by God to the Egyptian people. It is hardly possible to think Egyptian civilization without the river Nile. (2) The river Nile is the longest river in the world which is over 4000 miles long. The shape of Nile is like that of a lotus flower and it is always depicted in ancient Egyptian art. The river Nile has been playing a very crucial role in developing the Egyptian civilization. The Nile River plays very important role in giving food, water to the people.

JUvenile Death Penalty Essay Example | Topics and Well Written Essays - 1250 words

JUvenile Death Penalty - Essay Example The concern remains unresolved. Provided with information regarding the transfer of juvenile offenders to adult criminal court, it is safe to assume that these juvenile offenders still obtain substantial considerations from the criminal justice system because of their youthfulness or immaturity. It is quite appropriate to specify or set a certain age bracket wherein a juvenile offender can be tried in court as an adult and can be sentenced to the death penalty for a capital crime committed. There are particular factors that should be considered in handling juvenile delinquents and these factors can go far beyond the scope of academic disciplines. Hence, the debate if juvenile offenders should be tried as adult in criminal courts or should be sentenced to death for capital offense is still ongoing. Daryl Renard Atkins was arrested and imprisoned for alleged abduction, armed robbery and capital murder. During the penalty stage of the trial of Atkins, the defense depended on a single witness, a forensic psychologist, who attested that Atkins is suffering from a mild bout of metal retardation. The jury decided to send Atkins to the death row, however, the Virginia Supreme Court ruled for a second hearing due to the trial court’s deceptive use of a verdict form. At the second sentencing hearing the same forensic psychologist played as a witness for the defense, but this time the State invalidated Atkin’s aptitude. Once again, the jury decided to sentence Atkins to death. In confirming, the Supreme Court of Virginia used as a basis the Penry V. Lynaugh which is a similar case as of Atkins, in turning down Atkin’s disputation that he cannot be put to death because of his mild case of mental retardation (Clendenen & Beaser, 2009). Therefore, the question here is, if whether the execution of mentally retarded persons

Business Law and Regulation Essay Example for Free

Business Law and Regulation Essay If Mary damages a client’s hair she would be held liable. According to our textbook, Mary would cause injury to the plaintiff. Mary was to provide a duty of care to the customer. She breached this duty of care â€Å"failure to exercise care or to act as reasonable person would act (Cheeseman, 2010, p. 81). † The reason I state, that is because the customer trusted Mary with their hair and she damaged the client’s hair. As long as Celia and Mary register their boutique name with the United States PTO in Washington, DC, and the PTO approved it, there should not be any legal problems. If Celia and Mary decide to offer their waiting clients free music downloads, they are asking for trouble. In the case of BMG Music v. Gonzalez, Gonzalez thought that as long as she was â€Å"sampling† the music she could leave it on her computer without paying for it. That is not so. According to the courts, Gonzales had engaged in copyright infringement and Gonzalez had to pay $22,500 in damages to BMG (Cheeseman, 2010, p. 117). I would advise them making this huge mistake unless; they decide to pay for each download that they are providing to their waiting clients they could be breaking the law. There could be civil liability to Celia and Mary if one of their employees sexually harassed a customer. This falls under the negligence of an agent which states â€Å"in negligence of an agent, the principal is responsible because of the employment contract with the agent. In other words, if an agent acts negligently while being employed by the principal and is acting within the scope of the employment, the principal is also liable for the negligence of the agent, even though the principal did nothing negligent personally (Cheeseman, 2010, p. 474). † If Celia and Mary only hire men they could be charged with sex discrimination. Sex discrimination is â€Å"discrimination against a person solely because of his or her gender (Cheeseman, 2010, p. 515). † It would not matter how they hired whether they ere Independent contractors or employees. If Celia and Mary require the men when they are not selling, to do inventory and clean up the boutique and they set their working hours they cannot be classified as independent contractors. â€Å"The degree of control that the principal has over the agent is the crucial factor that determines whether someone is an independent contractor or an employee (Cheeseman, 2010, p. 481). † Since Celia and Mary seem to have substantial control over their workers we would classify their relationship as an employer-employee relationship. In this case, they would not be able to pay them only on commission for sales; they would have to add in an hourly rate as well. Again if Celia and Mary hire a person based on their age, race, color, or national origin they are setting themselves up for a discrimination lawsuit. If they decide to only hire men who are qualified under the age of 40, they are committing age discrimination. Age discrimination is the â€Å"federal statute that prohibits age discrimination practices against employees who are 40 and older (Cheeseman, 2010, p. 521). †

Principles of Management in McDonalds

Principles of Management in McDonalds McDonalds is the largest and most well known global foodservice retailer, which was founded in 1955 by Ray Kroc; head quarter in Oak Brook, Illinois, US. McDonalds has more than 32.000 restaurants (19% operated by the Company and 81% of restaurants operated by franchised restaurants) in 117 countries, serving more than 60 millions people each day (McDonalds, 2009). Recently, many of Vietnamese people still think that fast food services are small business that are not worth to do business. After studying McDonalds, my point of views about fast food industry have been changed considerably. Serving fast foods only, McDonalds receives annually almost 23 billions USD, that is equal about 27% of GDP or 71% total revenues of all types of services of Vietnam on 2009 (Vietnam General Statistic Office, 2009) and McDonalds ranks 153 biggest companies in the world (Forber, 2010). This study aims to analyze management of the Company in the past few years and strategy in the next decade, which help us to understand the reasons that lead McDonalds to the success. 1. Core business 1.1. The main products and services The products of McDonalds are fast foods of wide range of choices, such as: hamburgers, chicken, french fries, soft drinks, coffee, milkshakes, salads, deserts and breakfast with varies of famous in the world brands (Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, Chicken McNuggets, Chicken Selects, Snack Wraps, McFlurry, McCafe) which meet requirement of customers of different ages. McDonalds fast foods have became necessary daily foods for the numbers of people not only in the US but in other countries also. Therefore, McDonalds brand name became so popular, that many investors in the world willing to deal with McDonalds to open restaurant under franchised agreement 1.2. Business generates the most revenue McDonalds revenues mainly come from its own restaurants and from restaurants operated by franchisees. In accordance with the McDonalds Corporation Annual Report 2007, 2008, 2009, revenues of the Company in 2007, 2008 and 2009 are 22.8 billions USD, 23.5 billions USD and 22.75 billions USD respectively. Most of Companys revenues come from the restaurants operated by the Company, which has percentage in 2007, 2008 and 2009 are 73%, 70% and 68% respectively; the rest of revenue are from franchised restaurants. Obviously, the percentage of revenue of Companys operated restaurants has been decreased while percentage of revenue of franchised restaurants increased (McDonalds, 2009). Source: McDonalds Corporation Annual Report 2009 1.3. Business generates the most profit In 2007, 2008 and 2009, consolidated net incomes of Company are 2,395, 4,313 and 4,551 millions respectively. In accordance with McDonalds Corporation annual Report 2009, the most profit of the McDonalds has been generated by franchised restaurants, which in 2007, 2008, 2009 holds about 64%, 65%, 66% of the total profit of the Company respectively. The second place of profit has been generated by restaurants operated by the Company (McDonalds, 2009). Franchised margins Franchised margin dollars represent revenues from franchised restaurants less Companys occupancy costs (rent and depreciation) associated with those sites. Franchised margin dollars increased $254 millions of 4% (7% in constant currencies) in 2009 and $695 millions or 14% (11% in constant currencies) in 2008. The franchising strategy contributed to grow in franchised margin dollars in 2009, 2008 and 2007 (McDonalds, 2009). Company-operated margins Company-operated margin represent sales by Company-operated restaurants less the operating costs of these restaurants. Company-operated margin dollars decreased $101 millions or 3% (increased 3% in constant currencies) in 2008. Company-operated margin dollars were negatively impacted by this transaction in 2008 and 2007 and by the enfranchising strategy in 2009 and 2008 (McDonalds, 2009). Source: McDonalds Corporation Annual Report 2009 1.4. Business will drive growth in the next decade In order to keep sustainable growth in the next decade, for the last few years, McDonalds has differentiated the brand and enhanced efficiency of investment in expansion of restaurants chain in the world, mainly in the type of franchised restaurants. In accordance with McDonalds annual Report 2009 and report of Jim Skinner (2009) To our valued shareholder: To state the obviuos, 2009 was a tumultuous year economically, these strategies will continue drive growth in the next decade. Regarding to the strategy of differentiation of products, due to criticism in the society to McDonalds fast foods as the cause to obesity, McDonalds has launched new lines of products, which contain low fat, low calories or more fruit and vegetable, healthy alternative for the customers, which have been in great success for the last few years with some famous brands, such as: Fremium Fiesta Salad, New mans Own Low Fat Balsamic Vinargrette These types of foods will be developed in the next decade. Regarding to efficiency of investment, McDonalds will concentrate into expansion of restaurants in the world, mainly in the type of franchised restaurant, which have many advantages compare with restaurants operated by Company type. 1.5. How successful would you say this company has been since 2007? Cumulative total shareholder returns from 2007 to 2009 has been increased, higher than average of that of SP 500 index and Dow Jones Industrials (McDonalds, 2009). Net income is increased. Source: McDonalds Corporation Annual Report 2009 At the result of implementation of strategy Plan to Win, income and dividends were increased during period from 2007 to 2009, while revenue has been decreased. The number of restaurants operated by the Company decreased from 6,906 in 2007 to 6,262 in 2009, while franchised restaurants is increased from 24,471 in 2007 to 26,216 in 2009 (McDonalds, 2009) 2. Corporate Responsibility In accordance with the commitment to social responsibility, McDonalds focuses primarily on animal welfare, education, environment, people, quality, safety and Ronald McDonald House Charities (RMHC). Regarding to the animal welfare, McDonalds recognizes that its responsibility as purchaser of food products includes working with their suppliers to ensure good animal handling practices. Thus, it buys all its beef, fork and poultry products from suppliers who maintain the highest standards and share McDonalds commitment to animal welfare. Regarding to the education, McDonalds mould the future of the society and therefore, is committed to the education of the youths. Thus, they support school-age employees in their reaching of educational goals. Regarding to the people, McDonalds recognizes the importance of the employees, who is driving force to the Companys success. So, McDonalds is committed to creating an environment that value and respects their employees, recognizes and rewards their performance, as well as providing them with meaningful growth opportunities. Regarding to the quality and safety, McDonalds has set strictly enforcing high-quality and safety standards often exceeding those standards established by industry and governments, quality and safety are the most important items on McDonalds menu of success, because they give customer confidence to McDonalds. Regarding to the Ronald McDonalds House Charity (RMHC), McDonalds supports RMHC by providing free goods and services, covering 100 percent of management and general costs for RMHCs global office. Therein, RMHC works to improve the health and well-being of children by awarding grants to organizations and supporting 206 RMHC worldwide. Recently, McDonalds has many CSR initiatives; and these seem to focus mainly on the areas in which they ware accused. For example, on allegations of rainforest deforestation, McDonalds response was CSR initiatives in the field of environment. Where they were being accused of bad working conditions, they responded that McDonalds has been a leader in setting and strictly enforcing high-quality and safety standards often exceeding those standards established by industry and governments and contributing to this cause. Fortune Magazine has even ranked McDonalds as one of the most admired socially responsible company. 3. Crisis management McDonalds manages to overcome the crisis occurred for the last few years, such as: CSR case (McLibel trial) and economical crisis from 2008-2009. From the case McLibel In the middle of 1980s London Greenpeace began a campaign focusing on McDonalds as a high profile organization, symbolizing everything they considered wrong with prevailing corporate mentality. In 1986 London Greenpeace produced a 6-sided fact sheet called Whats wrong With McDonalds? Everything they dont want you to know, which accused McDonalds of exploiting children with advertising, promoting an unhealthy diet, exploiting their staff and being responsible for environmental damage and ill treatment of animals. In 1990, McDonalds served libel writs against the five activists who came up with the Whats wrong With McDonalds leaflet. Three of the five activists took the former suggestion, while Dave and Helen chose the former. On 28th June 1994, the McLibel trial began and the verdict was announced on 19th June 1997 in favour of McDonalds, which stated that Helen and Dave had not proved the allegations against McDonalds on rainforest deforestation, heart disease and cancer, food poison ing, starvation in the Third world and bad working conditions. However, they had proved that McDonalds exploited children with their advertising, falsely advise their food as nutritious, risk the health of their most popular, long term customers, are culpabably responsible for cruelty to animals, are strongly antipathetic to unions and pay their workers low wages. Justice Bell ruled that Helen and Dave had libelled McDonalds, but because they had proven many of allegation true, they would only pay half of the claimed damages, that was à ¢Ã¢â‚¬Å¡Ã‚ ¤60.000. However, both Dave and Helens litigation fee and the damages had to pay were donated by the public. Recently, McDonalds has many CSR initiatives; and these seem to focus mainly on the areas in which they ware accused, such as through animal welfare, education, environment, people, quality and safety and Ronald McDonalds House Charity (RMHC), McDonalds has tried to do a lot of good to the community. Economical crisis from 2008-2009 During economic crisis from 2008-2009, the prices on energy, foods and commodities were high, financial market was frozen, rate of GDP of almost countries were low, high rate of unemployment, many companies in fast-food industry suffered loses, such as income have been turned down. However, during this period, McDonalds took necessary measure to stabilize the business, on this, keep relationship with the suppliers to ensure the continuous supply of necessary ingredients for its foods at the reasonable price. Therefore, the prices on foods were stable, revenue was increased, income growled up. In fact, McDonalds net income in 2008 were 4,313 billions and was 4551 billions in 2009. 4. Strategy What markets has it forced on? Over the past few years, McDonalds has focused on the emerging markets, such as China and Russia, where the rate of growth has been highest in the world, even in the time of economic downturn during 2008-2009, the revenue of McDonalds in China increased almost 16% annually, while in the same period, in US and in Europe the rate of growth decreased. Till now, China is the fastest market of McDonalds, where McDonalds operates 1.100 restaurants and plans to increase the number of its restaurants in China to 2.000 by 2013. What are the core strengths? Brand name McDonalds with Golden Arches logo have became the symbol of retail of low cost fast foods among the people, therefore McDonalds products are the first choice of customers in the market of fast foods services. Process management have been established providing business activities efficiency helped secure the quality of products and reduce the cost, which can compete with other fast food companies. Managements staffs, employees of McDonalds are high qualified, quick respond to the changing of the market (products and service innovation, remodelling of restaurants, improvement of technology, management). McDonalds economy scale and bargaining power dominance provide advantages in supplying of raw material (at low costs), that contribute to reduce the price on products lower than competitors. Would you describe the company as innovative? McDonalds is a innovative company because of the following activities: + From 1973, McDonalds was the first company in the world to provide customers with nutrition about the products its offers. + In order to meet requirement of customers to avoid obesity, McDonalds created new line of low fat products, in this Salad is one of the successful low fat bands. + In recent years, McDonalds has turned to new line of products, which are innovative and trendy, such as: coffee and beverage products with brand names McGriddle, Snack Wrap, premium coffee (take market share from Starbucks), Strawberry-banana and Wild berry (take market share from the fruity beverage sector). 5. Vision, Goals and how does it motivate its employees? 5.1. McDonalds mission statement In every stage of development of the Company, the mission of the Company has been changed to meet new goal and adapt trend of the market, and at present, McDonalds brand mission is to be our customers favourite place and way to eat. To implement the mission, Company has reinvented global strategy which called the Plan to Win, which identifies five core drivers that are: people, products, place, price and promotion. 5.2. What are its goals? As stated Jim Skimmer, Vice Chairman and CEO in annual report in 2009, the goals of the Company are improving the overall experience for customers of the Company. In accordance with report of Andy McKenna, Chairman in annual report in 2009, the goal of the Company are elevation of industry leadership of the Company, enhancing long term profitable growth, providing relevant offerings and supporting balanced lifestyles all contribute to the Companys continued success. 5.3. How does it motivate its employees? McDonalds recognizes the importance of the employees, who is driving force to the Companys success. Therefore, McDonalds has taken necessary measures, such as: create good conditions for working, living, studying and promotion. For example, September 2006, McDonalds Europe introduced the McPassport program, designed to help employees move and work in other McDonalds restaurants across Europe with relative ease. McDonalds Singapores vision, Every crew member can be a manager. McDonalds offers a unique training opportunity through the McDonalds University Accredited Programme. McDonalds builds a caring, warm community for employees, offers a variety of programs that franchised and company-operated restaurant employees can participate in to grow and develop, both personally and professionally. Healthcare options for McDonalds restaurant employees. 6. Would you like to work for this company and why? Studying McDonalds I would like to work for McDonalds for the following reasons: McDonalds is a qualified company managed by intellectual management teams, which has continuous developed with high rate and high profits. Therefore, McDonalds will secure the job for the long term. McDonalds encourages people to work creative. McDonalds provides good working conditions, social benefits, having a chance to education and of promotion.   The company follow CSR initiatives. 7. Summary McDonalds, with limited of fast-food menu, has served 60 million in almost 120 countries in the world every day and became the biggest company in the food industry and a one of 200 biggest companies in the world. The success of the McDonalds has shown the sample of efficiency management of MacDonalds Board of Management and Directory, which are: strategy in motivation of people, innovation of product, CSR initiatives, creation in management. Although in its history of foundation and development, there were difficulties, but McDonalds has overcame and adjusted these in time contributed in its development. At present, McDonalds still faces many difficulties, such as there are different campaign against McDonalds in advertising towards to children, or accuse its products effect obesity, but I think McDonalds will take necessary measures to overcame this difficulties.

A Look At Macbeth Tragic Hero English Literature Essay

A Look At Macbeth Tragic Hero English Literature Essay In the play Macbeth, the plot focuses around a war hero who becomes greedy for power, which leads to his ultimate coronation as King, and demise. At the beginning of the play, Shakespeare displays Macbeth as a war hero, back from his latest campaign, and given a new title. At first, he is shown as a good person, however, after the influence of witches and his wife; he reluctantly gives into evil. After becoming King, he slowly becomes darker, as he seeks to ensure his position as King. This leads to him to becoming a tyrant ruler of Scotland, and eventually we find the war hero has become a truly evil person, who is then killed as a result of his own actions. By showing that Macbeth is a tragic hero, Shakespeare shows a character that initially starts off as a good and basically heroic person who will go to his downfall through the events of the play. The concept of a tragic hero is that instead of the stereotypical concept of a hero that succeeds in their adventure, the hero is a ch aracter that suffers tragedy and ultimately fails in what he has done. This is often due to a tragic flaw or because of an event that happens. Oedipus is an example of a tragic hero that features as a main protagonist but meets his untimely demise. I shall analyse the character of Macbeth and see if he was always a villain or just a hero who failed in his pursuits, due to how Shakespeare pushes him to that fate. Shakespeares language can be quite complicated in understanding in the first scene, where is introducing the witches: Fair is foul and foul is fair. This means the good is bad and bad is good, an example of an anti-thesis, which gives a darker image to the witches. However, when Macbeth makes a statement later with similar words as an oxymoron: So fair and foul a day I have not seen, it becomes clearer that the meaning refers to the fact the day itself was pleasant but the events of the day were foul. Macbeths use of similar words also ties him to the witches, which adds an eerie feel to the words. The use of witches in this way and what they say immediately links Macbeth to them and their image, as witches were believed to be daughters of the devil, and this casts doubts over Macbeth. In Act 1 Scene 3, Macbeth is seen for the first time. His first sentence incorporating foul and fair already ties this noble man, as he is described in the second scene, with the witches. After walking someway with his friend Banquo, they encounter the three witches who speak of prophecies of Macbeth, about his soon becoming Thane of Cawdor, and then saying All hail Macbeth, King of Scotland, this being the prophecy made about him from the witches. This scene is vital to the plot, as it sets the ball rolling for Macbeths conversion from a hero into a villain. This prophecy is soon re-told to Lady Macbeth, who will be the one who convinces Macbeth to kill King Duncan for his throne. This scene also has the effect of making Macbeth seem quite gullible, as he is ready to believe the prophecy of becoming King rather than doubting how unlikely it is that he should ever become King. This shows that Macbeth takes language at face value, rather than exploring the deeper meaning or fully unde rstanding what is being said. We must also remember that witches would supposedly have divination qualities, so it is suggested that this is Macbeths destiny. This may be another reason why Macbeth is quick to accept what they say, as he is attracted to these stories of a good destiny. Banquo is not affected with any desire to believe them, perhaps because it is not his fate. Perhaps Macbeths ambition has been dormant until now, and these fantastic stories are playing on his deep desire to achieve greatness. This may be the first signs of a tragic flaw. The character of Lady Macbeth is interesting, in the way that she seems to be a powerful figure in her relationship with Macbeth, and how she pushes Macbeth to murder the King. Unsex me here. Her unusual lines like these give the impression that Lady Macbeth is not the average wife, and it is also shown that Lady Macbeth is prepared to go against nature just to get what she wants. This is vital to the story, as it is this that pushes Macbeth from hero to villain. However, despite Lady Macbeths first actions in the first few acts that display her as an un-natural person willing to do anything for power, she is slowly eaten away from guilt. This is shown because after King Duncans death she is un-fazed by it, but later suffers hallucinations of cleaning her blood-stained hands, which is imagery used for guilt after murder: Heres the smell of blood still. This is in contrast to Macbeth, who was opposed to killing King Duncan, and was afraid of the guilt of killing him, but after doing s o slowly loses is inhibitions of killing innocent people for power, when he decides to have his friend Banquo killed to secure his position as King, and when he decides to kill the wife and child Macduff out of pure revenge. This singular act is the final event to show people that Macbeth has indeed become an evil person. When Macbeth is convinced by Lady Macbeth to murder Duncan, he is at first very opposed to it. He is reluctant because of the moral implications and how against nature it is: Nature seems dead. This shows that Macbeth is fully aware of the consequences of his forth-coming actions, and he desperately doesnt want to commit the deed. However, he reluctantly proceeds to murder Duncan, after being pushed by his wife. This is an example of an external act causing Macbeth to meet a tragedy, but it is in this way that Shakespeare has used the wife to create Macbeth. After the murder, Macbeth experiences more guilt of the crime, due to the fatherly nature given to him by Duncan: I am his kinsman and his subject. However, this does not prevent him from ordering the murder of his friend Banquo, to secure his position as King. This indicates the degeneration of Macbeths nature as he sheds the qualms of betrayal, but he still experiences guilt which is indicated by the apparition of Banquos ghost to Macbeth only. Surprisingly, this is done without him informing his wife, meaning that he has decision to do this was his own choice and was not pushed to do the deed again. This shows Macbeths growing independence from Lady Macbeth, due to his degenerating morals. However, the consequences soon catch up with him as he sees the ghost of Banquo: Avaunt and quit my sight. The ghost of Banquo is not seen by everyone at the table, so this implies that the ghost may be a figment of Macbeths imagination. However, witches are real in the play, so the ghost could be real. In any case, it appearance and Macbeths reaction show that he still has a moral conflict within him. However, afterwards he says that he cannot try to be morally conscience anymore: I am in blood; steppd in so far that, should I wade no more, returning were as tedious as to go oer. Macbeth also decides to return to the witches to seek more knowledge: I conjure you by that which you profess, Howeer you come to know it, answer me. This meeting shows that Macbeth has begun to fraternize with evil for knowledge, and so is going against the natural order of things. The theme of going against the natural order of things is present throughout to play, from the use of witches, to killing of the King. To Shakespeares audience it would have been something of a horror play. There are also descriptions of Macbeth going against the natural order; Macbeth hath murder sleep, which destroys the normality and the nature of this world. The audience of the time would certainly find comments like this haunting as they are shown a world that is akin to a nightmare by their standards. As Macbeth seeks to ensure his position as King, he slowly loses his feelings of guilt and for inhibitions. When he decides to have the child and wife of Macduff murdered because Macbeth has fled to England, the audience is now convinced that Macbeth has indeed become a truly evil person, and it is ironic that this action also has the effect of bringing about his downfall, as it makes Macduff strive to kill Macbeth even more. The irony is that another heinous crime for Macbeth finally is his un-doing, as he continues to cross the line, and his nature to continue with these crimes brings about his own punishment: he brings it upon himself. Also, in Macbeths desire to keep hold of his throne, he ensures his losing of it. After this event, Macbeth is shown to have lost every ounce of moral conscience he had in him at the start, as his temper has changed to one of anger and he becomes ruthless. However, he realizes that an end to his reign is near as the Birnam wood has drawn closer to h is castle; I gin to be aweary of the sun, and wish thestate othworld were now undone which is a sign from the apparitions from the witches that his reign would soon end. He decides to die in battle, which is shown through imagery: At least well die with harness on our back. By this time, Macbeth has realized his loneliness, and that he has lost all of his friends and honour and no longer has a reason to live. In his Tomorrow and tomorrow and tomorrow soliloquy he sees life as a story, and because of all the death and pain he has caused, he has become numb to it. This shows Macbeth has regained some moral conscience, but has lost all reason to carry on and now is happy to face his death. In a way, in this final stand, he reflects the story of Oedipus in that he chooses to face the punishment of his wrong-doings and the series of unfortunate events. The audience may relate to the tragedy of this, but also the fact that he shows one last bit of heroism, fulfilling the criteria of a tra gic hero. When understanding how Macbeth is portrayed as a tragic hero, it is important to remember that it is Shakespeare who actually created the character of Macbeth, as the play is only loosely based on historic events. In fact, Shakespeare is using the historical story as a vehicle for the character, basing Macbeth on a historical figure but dressing him with the tragic flaw, wife and ambition to . This means the Shakespeare could create Macbeth how he liked to within some degree, and so Shakespeare had free reign to portray Macbeth as a tragic hero or as just another villain. Shakespeare is also writing the play specifically about Macbeth, so the purpose of the characters is to help describe Macbeth himself, and to expand on his character. Shakespeares basis for Macbeth as a tragic hero could have followed the classical tradition e.g. the story of Oedipus, who is shown as a tragic hero in his own story, and also many other stories of famous tragic heroes. This is also done by showing Mac beth as a normal hero at the start e.g. brave and noble, but is truly shown to be very different from the standard conventions of a hero, and ultimately his being a tragic hero. Shakespeare uses many of the basic traits of a tragic hero, namely the downfall of the hero through mistakes and evil, but shows how what may seem like a hero at first, has dark desires: Let not light see my black and dark desires. One must also be aware that modern interpretations of the play will be different to what an audience in the Globe in Shakespeares time would have thought of it. In modern times, we may not consider the murder of a King as such a sin that goes against the core of social morality, as we may understand that people may have such a desire to be King as to murder the current King, or at least we may understand the lust for such a position more than the people in Shakespeares time, who would have been concerned over the religious implications. Although we may still relate to the audience of the time with the act of actually killing a man to gain what he has, like a low-level thief. However, in their times it would be considered as one of the greatest sins ever committed as the King would have his power because of divine right, and his murder is an affront to God more than anything else. Characters like the witches and ghosts also do not shock us as much as they would have done in Shakespear es time when they were believed to exist and very dangerous. Macbeths ties with these bad things have a much larger effect on Shakespeares audience than a modern audience and would help make the play seem a lot more evil to his original audience. Also, there would have been a difference in view points between the educated, the un-educated and the women of his audience. Un-educated people in the audience would, in general, be more interested in the more violent aspect of the play, as that would have been there general interest at the time. Also, un-educated people would have been intrigued by the witches and ghosts as they were considered to be real and dangerous, and would have added an element of horror to the play. Educated people would have been interested in the main plot of the story, the use of witches and ghosts, and the story behind the play, mainly that the story was based on a real event many years ago, and that the King was a descendent of one of the characters. Women would have related to the actions of Lady Macbeth, who was shown as a powerful figure in the play, yet not powerful by gender socially. Women would also have been touched by the murders of the wife and child of Macduff, and may have rejoiced in the pu nishment of Macbeth, as this horrid act consequentially leads to his demise. Shakespeare uses stagecraft to make sure that the audience knows what is going on in the minds of the characters, as the psychological aspects of the play are important. Shakespeare uses the appearance of Banquos ghost to show the reader the thoughts that are eating away at Macbeths sanity, as no-one else can see the ghost. Also, instances like Lady Macbeth sleepwalking and showing that she cannot help but share the guilt of the crime, or the use of the witches to inject the eerie and dark manner to the play right from the beginning shows how Shakespeare has written a play that has a large psychological effect on the characters and the audience. In this way, he is able to create characters like Macbeth in new ways that can have so much more depth rather than what they physically show. Throughout the play, Shakespeare developed the character of his Macbeth. As Shakespeare has progressed through the play, we have seen Macbeth take a fateful step into evil that leads him very deep. One could say that Lady Macbeth pushed Macbeth over a cliff, and that he fell into a very deep chasm. We see that Macbeth has grabbed a tree on his way down and stays there for a moment, but after losing his will to carry on, lets go and falls to his death. Ultimately, like so many tragic heroes, it is Macbeths hubris to what he should or shouldnt do, and how his hubris develops through the course of the play to turn him into a completely different person. Shakespeare has in many plays like Hamlet and Otherllo displayed tragic heroes, but in Macbeth he has strayed from the typical Hellenistic stories of tragic heroes by creating such depths to Macbeth in his own way that the audience are enraptured against their better nature to a story of a noble man and his demise.

Opposing the Death Penalty Essay -- Against Capital Punishment Essays

Opposing the Death Penalty Capital punishment is the infliction of the death penalty on a person convicted of a crime. Executing convicted felons has been one of the most widely practiced forms of criminal punishment in the United States. However, this highly controversial form of punishment is not carried out in all of the states in the nation. Currently, the states that do not practice the death penalty are: Alaska, Hawaii, Iowa, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Jersey, North Dakota, Rhode Island, West Virginia and Wisconsin. Even for the states that do enforce the death penalty, it has been a topic of debate for many years. In this paper, I will review the major issues related to capital punishment with an emphasis on opposition to it. There are two groups who argue over the decision to take a person's life as a punishment for a crime. There are many points of discussion including whether or not it is a fitting and reasonable punishment, whether or not it acts as a deterrent to crime and whether or not it is morally neutral or morally wrong. These two classes of people can be grouped together as the 'retentionists', and the 'abolitionists' (Americana 596). For the retentionists, the main reasons they are in support of the death penalty are to take revenge and to punish. Their main worry is the protection of society from dangerous criminals. The retentionists have some good ideas, but they are still very wrong. The abolitionists view the death penalty as morally and legally wrong. Further, they argue that it does not act as a deterrent for crime, it is irreversible and could be used on an innocent person, it is more expensive than imprisonment, and that those who are con... ...iego: Greenhaven Press, Inc., 1997 ?Capital Punishment.? Encyclopedia Americana. 1990 ed. Draper, Thomas. Capital Punishment. New York: H.W. Wilson, 1985. Gibeaut, John. ?Death penalty a lively issue.? Aug 2002: 70-74. Criminal Justice Periodicals Proquest. Roesch Library, Dayton. 18 October 2002. Leone, Bruno. ?Does Capital Punishment Deter Crime San Diego: Greenhaven Press, Inc., 1998 McMillon, Rhonda. ?Seeking a fair penalty.? Sep 2002: 70-72. Criminal Justice Periodicals Proquest. Roesch Library, Dayton. 18 October 2002. Mitchell, Hayley. The Death Penalty. San Diego: Greenhaven Press, Inc., 2001 Nathanson, Stephen. An Eye For and Eye? Oxford: Rowman & Littlefield Publishers, Inc., 2001 Pohier, Jacques. ?The Death Penalty and Torture.? New York:Seabury Press, 1979

frost bite :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Frostbite occurs when skin tissue and blood vessels are damaged from exposure to temperatures below 32 degrees fahrenheit. It mostly affects the toes, fingers, earlobes, chin, cheeks and nose, body parts which are often left uncovered in cold temperatures. Frostbite can occur rapidly or gradually, depending on the temperature conditions and how long it is exposed.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Frostbite has three stages. They are frostnip, superficial frostbite, and deep frostbite. Frostnip occurs when you have this pins and needles sensation and the skin turning very white and soft. This stage has no permanent damage and may be reversed by soaking in warm water or breathing warm breath on the affected area.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Superficial frostbite is the stage of frostbite when blistering occurs. the skin feels numb, waxy, and frozen. There are ice crystals that form in the skin cells and the rest of the skin remains flexible.   Ã‚  Ã‚  Ã‚  Ã‚  Deep frostbite is the most serious stage of frostbite. The blood vessels, muscles, tendons, nerves, and bone all may be frozen. This stage leads to permanent damage, blood clots and gangrene, in severe cases. You have no feeling in the affected area and there usually isn't any blistering. Serious infections and loss of lims accur frequently when frostbite reaches this stage of its development. However, even in deep frostbite, frozen lims may be saved if medical attention is obtained as soon as possible.   Ã‚  Ã‚  Ã‚  Ã‚  If you are in a situation where a patient can't be transported to a hospital immediately, the following rewarming techniques may help until reaching an emergency facility.   Ã‚  Ã‚  Ã‚  Ã‚  - Bring them indoors as soon as possible.   Ã‚  Ã‚  Ã‚  Ã‚  - Apply warm towels or immerse the area in circulating warm water for twenty minutes. However DO NOT   Ã‚  Ã‚  Ã‚  Ã‚   rub or use hot water.   Ã‚  Ã‚  Ã‚  Ã‚  - Do not hold the area near fire since the area may be burned due to the reduced feeling in the area.   Ã‚  Ã‚  Ã‚  Ã‚  - Offer the patient warm coffee or tea, but never alcohol.   Ã‚  Ã‚  Ã‚  Ã‚  - Keep the affected area raised.   Ã‚  Ã‚  Ã‚  Ã‚  After re-warming, a superficial frostbite will reddon and become painful as circulation resumes in the area. Blisters are likely to form within 24 hours.   Ã‚  Ã‚  Ã‚  Ã‚  While a frostbite injury is healing, do the following:   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  - Avoid infection by leaving the blisters alone.   Ã‚  Ã‚  Ã‚  Ã‚  - Watch for signs of infection such as redness, swelling, fever, oozing pus, and red streaks on skin.   Ã‚  Ã‚  Ã‚  Ã‚  - Take all prescribed medications.   Ã‚  Ã‚  Ã‚  Ã‚  - Don't expose the affected area to cold temperatures until cleared to do so by a physician.

All My Sons by Arthur Miller

Larry’s letter is instrumental in forcing Keller to realise his fault. Discuss (20M) All My Sons a play by Arthur Miller was staged at the coronet theatre in January 1947 and ran for 328 performances. The play was well constructed and realistic in nature, and it was extremely popular among the audiences. All My Sons started in the middle of things and spends most of the play uncovering the facts of the past so that the audience can see the last act consequences in the present.The play actually deals with the fate of Joe Keller, an uneducated self-made man who has committed an atrocious act during World War II. The play ends with the suicide of the Joe Keller who repents after being exposed with the content of his son Larry’s letter. As mentioned earlier, Joe Keller is an uneducated self-made man who has committed an atrocious act during World War II. Keller has as partner Steve Deever and their factory manufactures cylinder heads for aircrafts. During the war, they rece ive a contract from the army to supply cylinder heads on an urgent basis.However the cylinder heads had hairline cracks in them and Keller is immediately informed by Deever. But Keller asked Deever to get the cylinder heads welded and that he would take full responsibility of the damaged products. Unfortunately those damaged cylinder heads cause twenty-one planes to crash killing their pilots. However at the trial Keller denies responsibility and is exonerated, and the blame shifts to Steve Deever who is imprisoned. Following that Joe Keller lives in total impunity with his family.However when he is confronted with the content of his son Larry’s letter, he is forced to realise his fault. In fact Larry’s letter was intended to his fiancee Ann, in which he reveals that he was shamed by his father’s involvement in fraud and profiteering. Consequently he committed suicide by allowing his plane to crash. However the content of the letter was kept secret by Ann becaus e of her selfish motive to get married to Chris who is Larry’s brother. Moreover she did not want to break the harmony of the home of her would be in laws.But finally the content of the letter is revealed to Kate Keller by Ann because the former is still refusing the union of Ann and Chris. Consequently Ann uses the letter as her trump card to save her future union with Chris and the letter forces Kate to accept to accept Larry’s death and her husband’s crime of killing twenty one pilots. Moreover Chris is also made aware of the content of the letter and is unwilling to forgive his father. Consequently Joe Keller is confronted by Chris and based on the content of Larry’s letter, Joe keller is compelled to reveal the truth of the case to Chris.Joe Keller tries to justify his acts by arguing that he had worked in the interest of his family. But Chris being an idealist condemns the act of his father. Finally Joe Keller realises his fault and understands the disastrous implications of his actions. In order to escape from guilt and repay for his crime, he commits suicide. To conclude, it can be said that the Larry’s letter is indeed of prime importance in making Joe Keller realise his fault, but who unfortunately has a tragic end.

Auttitude Towards Doctor Faustus

Doctor Faustus’s Attitude toward and use of Knowledge and Learning Doctor Faustus shows great knowledge and learning but the way he describes and uses the knowledge he knows is different from how others would take it. Doctor Faustus’s knowledge is vast and great but certain goals cannot be obtain because reality refuses to let it happen. Because of that, Doctor Faustus’s character development throughout the story goes up and down, and Faustus would choose his decisions by only the present and not the future results it would occur to him.Doctor Faustus reveals a lot about himself as the story progresses. Faustus doesn’t like the boundaries created in many of the subjects he studies for: law, medicine and religion. The black arts come to Faustus and soon studies to become a magician, and summons Mephastophilis, the devil, to ask him to talk to Lucifer to make an offer. Faustus will sell his soul in exchange of 24 years of service by Mephastophilis. Mephastop hilis has explained the dangers of this but Faustus doesn’t care for it and continues the offer.Faustus portrays that he doesn’t care for the circumstances for himself. The commitment he made to the dark arts shows how Faustus cares for knowledge in a way because he wants riches and supremacy of Germany. Faustus images this before the deal he made, and the choice was that he wants it. Doctor Faustus had a great want for knowledge but many hurdles came in the way on how to use that knowledge. Faustus wanted to obtain more, and summoning Mephastophilis open a door for him to explore in ways. Faustus offering his soul to the devil is a choice he made.Faustus had no care for how he would get knowledge, he wanted some type of power greater than god or something unobtainable people can’t obtain. By asking for eternal life, Faustus was making decisions for certain goals. Once decisions are made, Faustus would regret the choice towards the end of his life. Faustus knew what problems would come at him because Mephastophilis acknowledged the problems before Faustus ordered to sell his soul. Faustus had no care in way; he just wanted what he wanted.Faustus didn’t know how to use the knowledge he has in his brain. Faustus knew a great deal of information, he’s a scholar. What Faustus doesn’t know is what is okay and what is not okay. Faustus wanted fun, so he got fun. Using women as toys and playing jokes on the minority and people Faustus thought was under him. Making decisions that didn’t help Faustus in any way until it was too late for him to go back. Doctor Faustus understood the knowledge he was given but he didn’t have the wisdom or the smarts to use the knowledge given to him.The tragedy is that because of the decisions Faustus chose with the knowledge, nothing work for him in the end. The only end Faustus has is Hell with Mephastophilis and Lucifer eternally. In a way, Faustus has obtained eternal life, but he wasn’t expecting the way he wanted. All decisions created by Faustus led to a tragedy, with the great knowledge he obtain, he didn’t know how to use it properly. Faustus looks at knowledge as a great aide in everything but the one who uses that knowledge depends on the person.

Hul Knorr Soupy Noodles Goa Research

Study on Knorr Soupy Noodles Market in Goa 1 Study on Knorr Soupy Noodles Market in Goa ACKNOWLEDGEMENTS Without the assistance of a number of people, this research could not have been completed. Therefore, we would like to take this opportunity to thank the following people: Mr. Rammurthi Naidu, Territory Sales Officer at Hindustan Unilever, Goa for providing us with the opportunity to work with an esteemed organisation and for guiding us to obtain the fresh knowledge which will be useful in our future career.Dr. Divya Singhal, our faculty guide, we really appreciate her for her patience and high efficiency in guiding us on the right track in the research. The group members would like to say a special thanks to Arul Raj, the owner of Crisp caterers/GIM canteen for his support and help in conducting our wet sampling. The group also want to thank all the lecturers and staff in the department (Marketing) for their wholehearted assistance whenever required.A special thanks to all the re spondents (general passerby’s, retailers and students of Goa Institute of Management) who filled in the questionnaire and provided with their views on the product in review. The group thanks them for their time and concern. 31-03-2012 Students of Group 6, Section C Research Methodology Goa Institute of Management 2 Study on Knorr Soupy Noodles Market in Goa TABLE OF CONTENTS ACKNOWLEDGEMENTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Table of Figures †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 EXECUTIVE SUMMARY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Purpose †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 The Problem †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. The Method †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 The Objective of the study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Value of the study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Scope and limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 The Instant Noodles Market in India †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 The Battleground: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Company profile†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 Brand profile †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 About Knorr Soupy Noodles †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 REVIEW OF LITERATURE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Consumption Patterns of Instant Noodles amongst Indians †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Brand Awareness and Loyalty †¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Factors influencing consumption †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Demand estimation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 METHODOLOGY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 Phase 1 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Phase 2: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 Phase 3: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 DESCRIPTION OF STUDY AREA & SAMPLING DESIGN †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 DATA COLLECTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 QUESTIONNAIRE DESIGN †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 17 ANALYTICAL TOOLS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 FINDINGS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 EXPLORATORY (CUSTOMERS): †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 Awareness of consumers towards Knorr Soupy Noodles †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 Age-wise distribution: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 3Study on Knorr Soupy Noodles Market in Goa Gender Distribution: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 Purchase conversion rate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 Age Wise Distribution: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 EXPLORATORY FINDINGS (RETAILERS INTERVIEW):†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 Demand potential of Knorr Soupy noodles †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 Distribution of Knorr Soupy noodles†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 1 DESCRIPTIVE FINDINGS (WET SAMPLING): †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 RECOMMENDATIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 28 REFERENCES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 29 APPENDIX †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 30 Table of Figures FIGURE 1 PERCENTAGE MARKET SHARE OF INSTANT NOODLES IN THE INDIAN MARKET. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 FIGURE 2 VARIOUS INSTANT NOODLE BRANDS IN THE INDIAN MARKET. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 FIGURE 3 KNORR SOUPY NOODLES BRAND PROFILE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 FIGURE 4 RESEARCH DESIGN IN 3 PHASE METHODOLOGY CHART †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 FIGURE 5 AGE WISE POPULATION DISTRIBUTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 FIGURE 6 MALE/FEMALE RATIO IN SAMPLE POPULATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 FIGURE 7 DATA COLLECTION PROCESS CHART †¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 FIGURE 8 PRODUCT AWARENESS DISTRIBUTION IN FEMALES AND MALES. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 FIGURE 9 DETERMINANTS OF CHOICE OF NOODLES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 FIGURE 10 GENDER WISE CONSUMPTION PATTERN OF NOODLES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 FIGURE 11 GEOGRAPHIC CONSUMPTION PATTERN OF NOODLES ACROSS INDIA †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 FIGURE 12 RANK WISE BRAND PREFERENCE OF INSTANT NOODLES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 FIGURE 13 RECOMMEND FACTOR OF KNORR SOUPY NOODLES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 FIGURE 14 TASTE SATISFACTION OF SOUPY NOODLES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 25 FIGURE 15 RANK OF VARIOUS NOODLE PRODUCTS ON BASIS OF TASTE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 25 FIGURE 16 REASONS FOR NOT PURCHASI NG KNORR SOUPY NOODLES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 26 FIGURE 17 VISIBILITY OF KNORR SOUPY NOODLES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 26 4 Study on Knorr Soupy Noodles Market in GoaEXECUTIVE SUMMARY Purpose This report aims at giving a clear picture about the various factors that influence the perceptions of customers about Knorr Soupy Noodles and estimating the reasons for the slow growth rate of Knorr soupy noodles in Goa. The report contains suggestions and recommendations to leverage the brand of Knorr Soupy Noodles in Goa. The Problem Soupy Noodles; launched in 2010 by Hindustan Unilever, under the brand of Knorr, has not managed to significantly bite into the market share of the herit age brand- Maggi Noodles.There is a market situation in Goa wherein there exist very erratic distribution of Knorr soupy noodles and the consumer has not yet received the efficient and sufficient supply of the same. Our research problem explored the awareness, availability of Knorr Soupy noodles and the taste preferences, brand perceptions of the consumers. The Method This qualitative study on Knorr soupy noodles which contains interview, questionnaire and observation has been done to find the brand health of Knorr Soupy Noodles in Goa.The study consisted of 3 phases; two exploratory phases and a conclusive research phase. A field study of various customers via experience interviews and in-depth interviews threw light on the various factors that influence the purchase of the product. Wet sampling was effectively conducted among students of Goa Institute of Management at Sanquelim, Goa. Our area under study was that of Sanquelim, Bicholim and Mapusa which represent similar catchment profiles to areas of Ponda, Valpoi and Quepem in Goa. Our total sample size consisted of 350 people. ConclusionThrough this research, a clear answer came out: Knorr Soupy Noodles is still the second choice to Maggi noodles(but above all the other instant noodles brands) and the various factors that contributed to this in descending order of importance was availability, visibility, price and lastly taste. The demand for the product exceeds the supply and the company needs to relook at its go-tomarket strategy and disrupt the market in terms of distribution and target segment (consider 20-25 age group). Although majority of the consumers would recommend Knorr Soupy noodles, their taste preference was still inclined towards Maggi noodles.The positives that were born from this study was that â€Å"Taste† is not the main reason why consumers are not picking up Knorr Soupy noodles but other factors like availability and price were responsible for this. 5 Study on Knorr Soupy Noodle s Market in Goa INTRODUCTION Objectives of the study The aim of this study is to help Hindustan Unilever to clarify the position of its brand â€Å"Knorr Soupy Noodles† in the instant noodle market of Goa, India and to study the various factors and reasons for the slow growth rate of Knorr Soupy noodles in the market The specific objectives of the study were; i.To study the extent of awareness towards Knorr soupy noodles, ii. To analyze factors influencing the buying behaviour of Instant Food Products/Knorr soupy noodles, iii. To estimate demand potential for Knorr soupy noodles, iv. To study the extent of market penetration of Knorr soupy noodles. Value of the study Firstly, as the objective if the study indicates, it will help Hindustan Unilever to clarify the position of the â€Å"Knorr Soupy noodles† brand in current Goan instant noodle market. Secondly, the study provides current situation of the instant noodle market and customers’ responses to different i nstant noodle brands.This study shall thus paint a clear picture as to where the Knorr soupy noodles brand stands in camparison to its biggest competitor, Maggi Noodles. Thirdly, a third party view on the perceptions of retailers about the product shall decrease bias and provide a better illustration of the demand generation and customer perceptions about the product Finally, useful suggestions and recommendations are offered by doing this study. This will help Hindustan Unilever better consummate the â€Å"Knorr Soupy Noodles† brand and obtain more sales increase. Scope and Limitations The scope of the project was limited to small area of Goa ie.Mapusa, Bicholim and Sanquelim. The assumption is that the customer profiles of these catchment areas are similar to other areas in Goa like Ponda and Valpoi. 6 Study on Knorr Soupy Noodles Market in Goa We did not consider the impact of substitute products in the instant food market like pasta , ready to eat paratha , instant idli m ixes etc while conducting the research. Consumer profiles of management students of GIM were taken and consumption patterns of this group may vary from other teenage/college going population The Wet Sampling was done with only two flavours ie.Chinese chow and Tomato chatpata flavour of Knorr soupy noodles Taste and Flavour can vary with mass production in wet sampling. The entire project was completed within 2 months in a cross sectional manner. The Instant Noodles Market in India Noodles are a commodity which is consumed by everyone, right from kids and teenagers to retirees. Two-and-a-half decades since its launch, ‘2 minute Maggi Noodles’ is the numero-uno brand in the Indian market. Nestle has virtually dominated the Indian noodle market till now but lately many large FMCG players and retail chains have launched their products in this lucrative space.Maggi enjoys a market share of over 70% today, despite the presence of a number of other brands. In the early 80s, th e conservative and typical food consumption era, the concept of ‘ready-to-cook’ food was alien to the Indian market. People were sceptical to experiment with food especially food meant for their children. Despite the unfavourable circumstances, Maggi took the challenge and launched itself in 1983. Indian noodle market (instant noodles) is estimated at INR 1,300 to 1,600 crores (USD 300 – USD 350 mn) in 2010.According to estimates, the market is expected to reach INR 3,000-3,500 crore by 2015 clocking a CAGR of 20%. For much time since its launch, Nestle’s Maggi Noodles was the only kingpin in the noodle market. However, in the recent past two well-known FMCG players in the country – Hindustan Unilever (HUL) and GlaxoSmithKline (GSK) introduced their own brands of instant food noodles and have managed to put their foot into this segment. Today, Knorr Soupy noodles from HUL and Foodles from GSK are well known besides Maggi Noodles and Nissin’s Top Ramen.For FMCG behemoth Unilever promoting its noodles under the Knorr brand seems to be a wellcrafted strategy since Knorr is a direct competitor of Maggi in soup category. Therefore, the company is saved of establishing a relatively unknown brand from scratch. There is high recall of Knorr soups and some of it will rub off in the noodles space as well. Figure 1 – Market Share of various of Instant noodles in the Indian Percentage Market share instant noodles brands. Market. Source: Neilson Market Research 2011 7 Study on Knorr Soupy Noodles Market in GoaThe Battleground: Figure 2 Various Instant noodle brands in the Indian Market. Some of the newer entrants into the instant food category are Horlicks Foodles, Knorr Soupy Noodles, Nissin Top Ramen and Sunfeast Yippee. Maggi’s effective positioning and effective promotion and sales made it the most-loved noodle brand in India. In 2005, the Maggi brand was worth USD 3. 7 billion in comparison to USD 1. 7 billion rec orded in 2003. In 2005, Maggi was the highest Indian spender in the Sales Promotion department in the Noodles Category.Today, Knorr from HUL and Foodles from GSK have become well identified noodle brands besides Maggi Noodles and Nissin’s Top Ramen. New investments by HUL and GSK are paying off now. Individually, they hold 5% and 2% respectively of the noodles market share. GSK, HUL and ITC’s entry into noodles will heat up the competition for Maggi, which is already facing traction from retailers’ private labels like Tasty Treat from Future Group and Feasters from Aditya Birla Retail. According to data provided by Nielson Co. Maggi’s share of instant noodles, on an all-India basis, across urban markets, has slipped consistently between December ’09 (90. 7%) and July ’10 (86. 5%). 8 Study on Knorr Soupy Noodles Market in Goa Company profile Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakme, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. The Company has over 16,000 employees and has an annual turnover of around Rs. 9, 401 crores (financial year 2010 – 2011). HUL is a subsidiary of Unilever, one of the world’s leading supp liers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about â‚ ¬44 billion in 2011. Unilever has about 52% shareholding in HUL. Brand profile 1. Knorr in India is generic to soups. 2. Knorr is the largest soup brand in India and has a lion’s share of the soup market in India – 70% 3. All Knorr products have no added preservatives and are a healthy choice option Figure 3 Knorr Soupy Noodles Brand ProfileThe Knorr range of soups is available in a number of tasty and exciting varieties. There is a flavour to literally suit every taste palate; the Classic range of soups with flavours like Thick Tomato, Mixed Vegetable Chicken Delite and Tomato Twisty Pasta, the Oriental range with flavours like Sweet Corn Vegetable, Sweet Corn Chicken and Hot n Sour and the Indian range with flavours like Tomato Makhni and Corn Mast Masala. Knorr Ready to Cook helps the consumer make her family's favorite dishes at h ome and helps her get restaurant like taste at home itself.It comes in the Indian Ready to Cook range and Chinese Ready to Cook range. 9 Study on Knorr Soupy Noodles Market in Goa About Knorr Soupy Noodles Knorr Soupy Noodles range, a unique product in the instant noodles category. Knorr Soupy Noodles, positions itself as a product with the fun of noodles with the health and goodness ‘of soups. It comes with 100% real vegetables and carries the ‘Healthy Choice' Stamp. Its key target segment is that of children and its marketing activities are mostly targeted at children. It is loved by the kids and provides mothers a tasty healthy afternoon snacking option for their children.It is available in three variants: Mast Masala, Tomato Chatpata and Chinese chow. 10 Study on Knorr Soupy Noodles Market in Goa REVIEW OF LITERATURE Consumption Patterns of Instant Noodles amongst Indians India consumes a little less than 90,000 tons of noodles every year. A decade ago the word †˜noodles’ was synonymous with Nestle’s ‘Maggi’. Indian noodle market (instant noodles) is estimated at INR 1,300 to 1,600 crores (USD 300 – USD 350 mn) in 2010. The market is dominated by instant noodles Nestle’s brand – Maggi The food habitats in India have changed due to the Western influence and the usage of these foods is on the rise.These foods are widely used in catering industries as well as at homes. There are varieties of instant/ready-to-eat foods available in the market to choose from and they have been a part of everyday life, according to the ASSOCHAM survey. Even though after being economical and convenient, 34% of the consumers prefer the traditional types of foods which are fresh and natural without any preservatives or artificial ingredients. There has been a major shift in food habits in the metropolitan cities, as about 86% of households prefer to have instant food (canned, instant mixes, baked, pasta, etc. . Reason s are the steep rise in dual income level and standard of living, convenience, influence of western countries etc. , according to a survey undertaken by the Associated Chambers of Commerce and Industry of India (ASSOCHAM). The survey points out that these convenience foods are preferred (86%) mainly by nuclear families where both husband and wife are working or by bachelors who wish to avoid hotel food or people who do not have time, patience or the expertise to prepare in a traditional method.Metropolitans are the largest consumers of processed food and are going to be the biggest consumers of processed food because of their ever increasing per capita income and lifestyle which is also changing very rapidly, points out D S Rawat, Secretary General, ASSOCHAM. There has been a surprising rise in the demand of packaged food within the Indian market, and that all happened because the lifestyle of people there has changed drastically as well as the consumer’s opinion regarding th eir eating habits. Brand Awareness and LoyaltyIt was a couple of years back when big companies like GSK, HUL, ITC and Big Bazaar decided to enter the market. They entered the market through their power brands like Horlicks and Knorr. They offered a number of variants and flavours to the customers. As it is Maggi was never considered to healthy by the Indian mom. A survey conducted by Nielsen shows that Maggi’s market share has fallen by around 15 percent since the launch of these new brands. This happened in less than 2 years. The research done by us provides an insight into what a customer wants from the instant noodles. 1 Study on Knorr Soupy Noodles Market in Goa The Indian has not been too adventurous when it comes to trying out new flavours. As a result, Maggi has settled for standard flavours like curry, tomato, masala and chicken and hasn’t done much experimentation with other flavours. But ITC, HUL and GSK now seem to have woken up to potential of this category which is growing at over twenty percent consistently for the last few years. It is these players who are introducing the Indian consumer to newer flavours and asking them to experiment beyond Maggi.HUL and GSK are playing on their strengths of their strong distribution networks and strong media presence. HUL has extended its Knorr franchise. It combines noodles with soups and soups are generally considered healthy. GSK, with its Horlicks extension has launched Foodles, which is a multigrain noodle, pegged as healthier alternative to Maida noodles which have been the most popular variant of Maggi. In terms of brand name all Horlicks, Knorr and Sunfeast have a wide ranging appeal because they have products that have extensive recall.Nestle is not sitting idle. They have reacted to the situation by launching its Multigrain noodles. It has also launched new flavours like curry and capsicum. They have come also come out with a new campaign to engage the consumer to retain brand loyalty. Through this interactive campaign they are trying to reinforce the emotional connect with its consumers. Factors influencing consumption The majority of the working class also mentioned that instant noodles are a boon to save time, energy and money by using these foods.Various foods helped to prevent the age-old traditional method of long preparation of grinding, cooking or fermenting for hours and hence making the work faster. Even the manufacturers prepared the instant foods according to the taste of the consumers. 92% of the nuclear family feel that they have less free time than before they had kids, it is now a common fact that they are spending less time in the kitchen, and are turning to takeout, delivered food, and semi-prepared meals to help feed the family at mealtime. 2% of bachelors prefer the convenience food because of less cost, time and energy saving, convenience in preparation and consumption in the busy and hectic life. The very term ‘instant† means sim ple, fast ,convenient and affordable food which is easy and fast to prepare besides being hygienic, free from microbial contamination and also convenient to eat, say the bachelors. 67% of working women revealed that the present trend changed the habits to foods which are simple and easy to digest. Hence, the existence of these foods fulfilled all the needs of modern human being. 2% of the respondent said that another advantage of instant foods that occupy less space in the kitchen or pantry, the amount of drudgery involved is less and there is a tremendous potential for commercial exploitation as it is a â€Å"rising industry†. Demand estimation Rawat says that the consumer spending rate on processed food has increased at an average rate of 7. 6% annually during the years 2008 to 2010 and this is expected to continue as the consumer expense will rise with an average of around 8. 6% till the year 2012. 12Study on Knorr Soupy Noodles Market in Goa The survey highlights that 85% of parents with children under five year are serving these easy-toprepare meals at least 7-10 times per month due to increased pressures at work, and increasing complexity in other household management areas- They would be actively looking for ways to simplify and save time, a majority of parents said. 13 Study on Knorr Soupy Noodles Market in Goa METHODOLOGY This area will focus on the process adopted to execute the research. The research has been done in three phases in a span of two months.Phase 1: Exploratory Research Phase via customer interviews Phase 2: Exploratory Research Phase via retailer interviews Phase 3: Descriptive Research Phase via detailed consumer interview (wet sampling) Figure 4 Research Design in 3 Phase Methodology Chart 14 Study on Knorr Soupy Noodles Market in Goa DESCRIPTION OF STUDY AREA & SAMPLING DESIGN This study is a qualitative field experience where in general population (customers), retailers and students had been interviewed to serve the objectiv e of the research. The study tries to include varied relevant categories to ascertain the trend among these clusters.By taking the varied category we have tried to come out with issues (if any) and the opportunities. The detailed study has been carried out on the basis of demographics of gender, age and geographical area. Non-probability sampling has been used in selecting the samples which further is a blend of quota and convenience sampling. To ascertain the awareness of Soupy noodles (phase 1), our team surveyed 180 people from various areas like Sanquelim, Bicholim, and Mapusa. Surveyed people were segmented into 5 categories in terms of age (Below 20, 20-25, 25-30, 30-35, 35 and above) and also segmented on gender basis.During our second phase of exploratory research which consisted of interviewing retailers, a sample size of 40 retailers from Sanquelim and Bicholim were taken. These retailers owned stores right from 200sq. ft to 1000sq. ft. Our third phase of research included a sample of 138 management students from Goa Institute of Management. These students were further segmented on the basis of AGE, GENDER, GEOGRAPHY (North India, Middle India, East India, West India [south India sample was too small and hence not considered]). Figure 5 Age Wise Population Distribution Figure 6 Male/Female Ratio in Sample Population. 5 Study on Knorr Soupy Noodles Market in Goa DATA COLLECTION The research is based on the primary data collected from customers, retailers and students. The approach adopted (Phase 1) was exploratory for customers who are given a semi structured questionnaire on physical paper and retailers (Phase 2) with whom we had unstructured interviews. Descriptive approach (Phase 3) via Google docs was adopted for students where in a detailed structured questionnaire had been used for interviewing the consumers after the wet sampling/tasting of soupy noodles at the GIM canteen.Students were also allowed to fill the Google doc as per their convenien ce so as to avoid long queues while collecting data. The table below gives a quick view of the data collection methodology. Figure 7 Data Collection Process Chart 16 Study on Knorr Soupy Noodles Market in Goa QUESTIONNAIRE DESIGN Questionnaire is being designed in two phases namely exploratory – customers (Phase 1) and descriptive- students (Phase 3). The questionnaire has been designed keeping in mind the research objective and the sample under study. Exploratory research of the customer, a semi structured questionnaire having three questions was prepared.The objective was to find out the awareness of Knorr Soupy Noodles. Our first question ‘Have you tasted Maggi Noodles’ was framed so as to select or target segment which in this exploratory research was assumed as ‘everyone who has tried Maggi Noodles is our target segment’. Discussion: People are asked three questions – Have you tasted Maggi noodles? (If YES then proceed to next, If NO then reject respondent) Have you heard about Knorr Soupy noodles? Have you tasted Knorr Soupy noodles? The purpose of the first question is to eliminate who do not form the part of our market i. e. ho do not consume Maggi noodles. Hence, people who have tasted Maggi noodles qualify for our target segment. The 2nd question aims at finding out the awareness level of Knorr Soupy noodles. And the next question becomes relevant as the next marketing strategy needs to cater those who have tasted Maggi. The combination of 2nd question and 3rd question will tell us the awareness translating into sales. During the2nd exploratory phase the retailers of various stores were asked question via conversation. The questions ranged from ‘What do you think about the brand Knorr soupy noodles? , ‘How is its supply? ’, ‘Do customers ask for Knorr Soupy noodles? ’, ‘Do you think it is better than Maggi noodles? ’ The Descriptive research questionnaire was a struc tured questionnaire having 35 questions. Questions were framed in order to extract their consumption behaviour and preferences of noodles so as to meet the objective of the research. For the Descriptive Research Questionnaire, the questionnaire was divided into three parts as follows: Part 1: Personal Information – To judge the impact of their background on their consumption behaviour.Part 2: Consumption Pattern – to study the knowledge of the brand and to unearth generic consumption patterns. 17 Study on Knorr Soupy Noodles Market in Goa Part 3: To analyse the tastes and preferences based on the wet sampling The reason for this division is to segregate the information gathering and understand the impact of each part on their consumption behaviour. We wanted to study each part as a separate determinant for the consumption of noodles. ANALYTICAL TOOLS Our survey has relied on qualitative data collected in the form of interviews and descriptive questionnaire.SPSS is not being used as the data collected is qualitative and the same could be illustrated effectively via MS office tools like Excel. The questionnaire includes Likert’s scale (1 being least preferred-5 being most preferred) and rank order scale technique for comparative analysis. We have used M. S. Excel for the ease of calculation. There are some over lapping questions and effect of double counting has been taken into account to arrive at a useful and practical conclusion. Pie charts and histograms are integral part of our study and of immense help in drawing inferences.The inferences have been drawn on the basis of gender, age, geographies, and preferences. The trend can be seen from the tables showing numbers and frequency of people. 18 Study on Knorr Soupy Noodles Market in Goa FINDINGS EXPLORATORY (CUSTOMERS): Awareness of consumers towards Knorr Soupy Noodles Our research shows that the targeted people are well aware of the product. Their key target group (below 20yrs) and 20- 25yrs have a high awareness rate of 78%. Awareness in older groups drops. The consumption of noodles is more frequent among the teenagers and that qualifies as our target market.Age-wise distribution: The awareness in age group below 20 is 78% (High), in the age group 20-25 is 76%, in the age group 25-30 is 57%, and in the age group 30-35 is 66%. It must be noted that the majority of people surveyed belong to age group below 25, which has high level of awareness. The consumption of noodles is more frequent among the teenagers and that qualifies as our target market. Gender Distribution: Figure 8 illustrates that there is no significant difference in the awareness between Females and Males and hence the marketing effectively targets both the genders.Figure 8 Product Awareness distribution in Females and Males. Purchase conversion rate (The number of people who are aware about Knorr Soupy Noodles and have purchased it is the purchase conversion rate) From the study we can infer that t he purchase conversion rate for Knorr Soupy noodles is low and customers who are aware of the product are not convinced to try out the product. 19 Study on Knorr Soupy Noodles Market in Goa Age Wise Distribution: In the age group below 20 the purchase conversion rate is 38%, in the age group 20-25 it is 25%, in the age group25-30 it is 100% (High), in the age group 30-35 it is 50%.As mentioned above that the majority of the people belonged to below 25, where the purchase conversion is 33% (Moderate). The combined study of awareness and purchase conversion will be very useful in ascertaining the effectiveness of promotional activities and saleability of the product. EXPLORATORY FINDINGS (RETAILERS INTERVIEW): This is the part two of our phase 1 research, where in we interviewed 40 retailers about demand and distribution of soupy noodles. This part of research aims at exploring the functioning of the noodles market, competition, price elasticity of demand, and demand affected by avail ability of the product.As retailers are in a better position to tell us what a customer asks for and how he makes his buying decision. A few statements by some retailers are: â€Å"If the supply of Soupy noodles would have been fine, they would have taken over Maggi† †¦ Owner, Jai Bhavani Sweet Mart, Sanquelim â€Å"Incentives for displays are not given, and hence I don’t push the product to my customers† †¦ Anonymous retailer â€Å"Students see the ad on TV and ask for the product, but there is never proper supply and hence they take some other product† †¦ Owner, Om Prasad Bakery, BicholimDemand potential of Knorr Soupy noodles The interviews via random conversation with retailers threw light on the high demand for Knorr Soupy noodles during a particular phase when it was marketed via mass media. They also stated that the high demand was met with very poor supply which led to consumers shifting their repurchase decision to substitute brand s dude to unavailability. Demand is a function of price, income, price of substitute goods, choice and preference. Different determinants of demand play different role and no determinant can be studied in exclusivity. Demand potential of Soupy noodles is same as it is for Maggi.In the noodles market, Maggi has been a clear leader and best competitor to Maggi is Soupy noodles. There are factors which have an impact on people making choices between these two brands. Soupy noodles are priced higher than Maggi and some of the demand of soupy noodles might get affected by it being a price elastic market. Especially, when a heritage brand like Maggi is available at a lower price. Soupy noodles have an innovative concept of providing two food items at a time which is â€Å"noodles† and â€Å"soup†. The message is being transmitted strongly and customers are aware about it.However; the purchase conversion rate is not so impressive. The biggest reason might be the brand loyalty towards Maggi 20 Study on Knorr Soupy Noodles Market in Goa and greater number of variants of Maggi. Soupy noodles have the potential of acquiring and influencing the brand loyalty but this is marred due to high recall, retention and re purchase intention of Maggi. Distribution of Knorr Soupy noodles HUL is known for its distribution and supply. However; in the case of Knorr soupy noodles, retailers have complaints about erratic distributors who do not supply sufficient stock of soupy noodles hence affect the availability.Like many other cases margins are not the issue of concern. Distributors refused to pay minimal amount for the prime facing location on the shelves and hence lose out on potential customer on account of lack of visibility even when it is available. DESCRIPTIVE FINDINGS (WET SAMPLING): 138 students from Goa Institute of Management were given tasting samples of Knorr Soupy Noodles (Chinese Chow) and were asked to respond within a questionnaire about their knowledge about and experience with the brand.There were 35 questions that had to be answered so as to acquire a deep understanding of the consumer’s perception about the brand. The findings are as below. FACTORS INFLUENCING THE CONSUMPTION OF INSTANT FOOD PRODUCTS The below chart shows a clear distribution of the various attributes that influence the consumption of instant food products. The attribute that influences the consumption the most is TASTE (42%) while PRICE (7%) and ADVERTISING (2%) are the factors that influence the purchase of instant noodles the least (assuming competitive pricing amongst competing brands).EASE OF MAKING (31%) and AVAILABILITY (18%) are factors that also significantly influence purchase decisions. Figure 9 Determinants of choice of noodles EATING PATTERNS OF STUDENTS PURCHASE FREQUENCY OF OUTSIDE FOOD (Non-canteen food) The study shows that students prefer eating outside and this could be due to the induced culture and socialising that lead students to c onsume non-canteen food. 21 Study on Knorr Soupy Noodles Market in Goa The study shows 80 students (17% + 63%) out of every 100 eat food from outside at least 1-2 times a week.Maximum number of students (63%) eat outside 1-2 times a week while only 6% of the students eat out once in a month. The study throws light on the eating habits of students and concludes that majority of the students eat out at least once in 2 weeks. This segment is thus a very lucrative segment to target for instant food companies. PURCHASE FREQUENCY OF INSTANT NOODLES The study shows that instant noodles forms an important part of students menu especially due to shortage of time and erratic eating habits.Many consumers in colleges lead time-pressured schedules and have less time available for formal meals, as a result of which demand remains high for products which can be eaten at their convenience. The study shows that 48 students out of every 100 consume instant noodles at least 1-2 times a week i. e. that 61% out of the total number of students (80% from previous chart) eating outside (non-canteen food) consume instant noodles at least 1-2 times a week, while 22% of students of the total number of students eating outside consume instant noodles once in 2 weeks.Hence there is a great demand for instant noodles among students and instant food companies should effectively tap this. Gender-wise distribution: From the data we can prove that there is no significant difference (63% and 58%) in consumption habits of instant noodles amongst male and females. 22 Study on Knorr Soupy Noodles Market in Goa Figure 10 Gender Wise Consumption pattern of noodles Geographic distribution The study reveals that there is a significant difference between the consumption patterns of customers based on geographic segmentation.The study states that maximum numbers of consumers who eat noodles on an everyday basis (19%) are from West India (Mumbai, Goa, Rajasthan, and Gujarat). Students from North India and West India have the highest frequency of instant noodles consumption (cumulative 80%). Figure 11 Geographic consumption pattern of noodles across India 23 Study on Knorr Soupy Noodles Market in Goa BRAND PREFERENCES AMONG INSTANT NOODLES The study reveals that the number one brand preference amongst instant noodles is Maggi Noodles. Knorr Soupy Noodles is at the second place with almost similar preference ratings as Sunfeast Yippee.A startling revelation was that Horlicks Foodles (2nd highest market share amongst instant noodles-AC Neilsen) ranks at the bottom. Figure 12 Rank wise Brand Preference of Instant Noodles TASTE SATISFACTION OF KNORR SOUPY NOODLES The study reveals that only 2 people out of every 100 hate soupy noodles. On wet sampling of Knorr Soupy noodles amongst students of GIM, the study revealed that majority of the sampled population(56%) found Knorr soupy noodles PRETTY TASTY while 33% of the population found the taste OK which could lead them to easily shift loya lty to other brands.A shocking revelation was that only 1% of the sampled population was blown away (SIMPLY MIND BLOWING) by the taste and hence this could directly correlate to low brand loyalty which could be the reason why the early adopters consuming the product are high, but followers are not increasing as expected by the company. Consumers are not enthralled yet not dissatisfied about the taste and this can be seen from the charts below. 1% of the consumers that would recommend the product to others would purchase more of Knorr soupy noodles if its taste were to improve, while they would also preferred increase in promotional activity and availability. On comparing taste preferences between Knorr Soupy noodles, Maggi Noodles and Maggi Atta noodles, Knorr Soupy noodles(30%) has similar preferences to Maggi Atta Noodles (31%) which is promoted as a health concept, while Maggi Noodles is the top preference(39%) in terms of Taste. 24 Study on Knorr Soupy Noodles Market in Goa Figu re 13 Recommend factor of Knorr Soupy NoodlesFigure 14 Taste Satisfaction of Soupy Noodles Figure 15 Rank of various noodle products on basis of taste REASONS FOR NOT PURCHASING KNORR SOUPY NOODLES The study reveals that bad taste (3%) had the least influence as to why customers were not purchasing Knorr soupy noodles. It need not be said that since Knorr soupy noodles is a new brand, its brand value compared to heritage brand-Maggi would be lower and hence this could be the key 25 Study on Knorr Soupy Noodles Market in Goa reason why customers do not purchase Knorr soupy noodles. On further analyses it was known that