Globalization in Media Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Globalization in Media - Research Paper Example It is difficult to stop media globalization because it is taking place due to innovative communications in technology. Although globalization media plays significant roles in shaping culture and improving social standards of living, it has contributes to loss of cultural identity; thus contributing to a global village. The decentralized nature of communication media such as the use of Internet has improved the social, living standards of people in the contemporary society. The use of social media sites and as well as the e-mail sent through the Internet has made communication cheaper. The Internet is among the most widely communication media techniques used by many people including commercial industries in carrying out business activities. Moreover, the social networking sites has improved the social life standards of people in the society because social networking sites such as Facebook, Twitter, MySpace and many others have enabled many people to communicate easily with friends or relatives across the globe. Many students and business companies utilize the Internet nowadays in carrying out research activities; hence, it facilitates effective learning and enabling companies to carry out marketing research effectively. Nezmah (224) argues that the increased global market media is through new digital technology that has made global markets effective and profitable. Many companies especially the international companies are now able to compete favorably with their competitors because of new digital technology. This has enabled many of the multinational companies to achieve competitive advantage in the market. The use of Internet, radio and television in advertising innovative products in the global market has enabled commercial companies to increase their sales; hence generating a lot of revenues. The international companies have formed new